3 names you need to know

This spring shopbop will be adding 34 new brands and countless chic new styles to our repertoire. I chatted with our Fashion Director Kate to find out a little more about the selection process and to hear her top three designer picks to watch for this season.

Suzanne: What makes a line jump out and say “shopbop”?

Kate: We’re looking for items that prompt an emotional reaction. Our customers want the latest and are interested in what’s happening now. (That’s why What’s New is one of our most popular destinations.) I love seeing styles or details that I have never seen before, whether it’s the reinvention of an item we can’t live without, like a cardigan, or a totally fresh style that makes us ponder “what did I wear before Kova & T’s shiny leggings?”

We also identify categories that are important investment pieces (key items to build a stylish wardrobe) and try to find the best resources out there to supply our customers with the look they want. Blazers are so huge right now, so for spring we added Smythe. The fit and details on their jackets are so apparent; our girls will wear these jackets forever.

S: Of all the spring newness, who are three designers you are especially excited about?

K:  Jill Stuart made a departure from party dresses and drew inspiration from ballet while designing her collection. The result was a mesmerizing runway show featuring airy styles combining elements of what a dancer would wear during a workout, and evening fabrics and silhouettes. Cotton jersey wraps are worn over cascading chiffon dresses in shades of nude and grey. I love this layer-upon-layer look that still comes off as light. Her collection feels feminine and breezy—I can’t help but think of beautiful fairies.

American Retro is a household name in Paris and we are very excited to introduce this brand to our shopbop customers. The brand offers really special styles that your friends will all assume you found in a vintage shop. Their collection fits perfectly in our Frontier Spirit trend. The pieces are intricate and possess a sentimental element. The suede dresses and space-dye knit bell bottoms conjure up images of the Wild West, and the mixed prints blouse feels like something you’d find while shopping in the Marais.

And Nicole Richie graces us with her sense of style by creating an amazing jewelry line, House of Harlow 1960 (named after her baby daughter), that proves how important accessories really are. Her bangles and statement necklaces are the finishing touch we all seek when pulling together a look. Nicole’s personal style shines through in the collection. It’s very ’70s (gold headbands) and very rock ’n’ roll.

You’ll be seeing all 3 of Kate’s favorites hitting What’s New this March. But inquiring editors still want to know:  Any new lines you wish we’d carry or maybe a cool designer change you’re totally stoked about?

--Suzanne

Comments

[Justine]

I would love to see shopbop carry Dolan! I have been to a few of their samples sales and everything I've bought has become part of my daily rotation!! I swear it gets cuter every time I see it... This line would fit in soo perfect at shopbop!

[Adriana]

I'd love to see Frenzii. I love their maxi dresses. I've bought some and every time I wear them I cannot believe that I got that type of quality for just over $100. I like their fabrics better than Velvet.

[fina]

i would love to see some rick owens and ann demeulemeester at shopbop.

[Lisa T.]

Yes, Dolan please.. So cute!

[Sandy K]

Dolan! Dolan! Dolan! Their pieces are whimsical but wearable -- the perfect combination!

[Anonymous]

I would love to see Dolan as a part of shopbop. As a designer for a major label and brand, I definitley see Dolan coming up as a leader for women's fashion and trends.

[Didi]

I would love to see Dolan at shopbop!

[Rochelle]

I would love to be able to purchase dolan from Shopbop. Living here in LA I see a lot of the same things over and over again, but they are such a fresh face and feel.

[Meghan G.]

I would love to see Dolan on your site. The pieces are a timeless yet fashion forward. Every time I wear something from Dolan, it creates such a stir!

[Suzanne]

Wow- It looks like Dolan is on FIRE! Thanks for your comments ladies, keep 'em coming and I'll be sure your voices are heard!

--Suzanne

[Stephanie]

I would love to see Dolan at shopbop its my fav!

[Leah M]

Dolan or Linda Loudermilk is fantastic! I also love Ann Demeulemeester

[Carla]

wow! i guess these girls share my same sentiments....DOLAN, please!

[Gloria]

Definitely DOLAN - their looks are fresh, inspired.. Also, Anzevino and Florence make great tees...

[Jessica Cappello]

I live in CT and have a decent amount of Dolan clothes and everytime I wear something I get tons of compliments on my outfit. I once got told I look like someone famous. I would love to see more Dolan.

[Nancy]

Dolan should absolutely be included on Shopbop! They have brought back a bohemian style and made it chic and have done a great job of creating pieces that mix and match together. Fabrics are unbelievably comfortable. I have a closet full of dolan!

[Alice]

I'd love to see Dolan at shopbop. Ultimate LA style. Dressy but uber comfortable.

[Amy]

dolan! I love their pieces!

[sarah w.]

I love shopbop and I would be ecstatic to see it carry DOLAN. Dolan is my all time favorite and I make it a priority to go to all the sample sales. A lot of my clothes are Dolan and they are definitely a major part of my wardrobe. So please, CARRY DOLAN so I can buy more cute clothes in between the sales!!

[Jessica]

Dolan would be a great line to see on ShopBop!
I get compliments on every single piece I own-the design is effortless cool.

[jennifer dana]

DOLAN is FAB and wish you would carry would be so great to be able to buy more of i cant get enough

[Megan]

I would love to see Dolan on SB. The designs are innovative and awesomely constructed! =)

[anonymous]

Dolan is my fave, lots of adorable pieces....I always get compliments when I wear a Dolan piece. I would love to be able to purchase Dolan from Shopbop.

[Angie]

Hmmmm, could Dolan be posting these comments?

[Inspector Gadget]

Interesting....Never heard of Dolan, and I have never heard of "customers" posting their obsessive need for Dolan all in one day within minutes of eachother. Nay, could Dolan be posting these comments? Now that's what you call "obesessive"