Favorite Blogger: Emily from Cupcakes and Cashmere

At Shopbop, we spend a lot of time reading magazines and blogs, chalking it up to research (it is, we swear). And though our list of bookmarked sites is long, there are a few favorites we can’t help but check out every day. This week, we’re talking to the stylish ladies behind some of our favorite fashion blogs.

Armed with a magazine background, Emily Schuman launched Cupcakes and Cashmere in March of 2008. Featuring her impeccable personal style, as well as mouthwatering recipes and DIY home design features, this blog has a little something for every fashionable female. Here she talks with us about working at Condé Nast, how food and fashion relate, and sequins for daytime.

Emily Schuman of Cupcakes and Cashmere. Photos courtesy of Cupcakes and Cashmere.

When and why did you launch Cupcakes and Cashmere?

I constantly come across new things (whether it’s a great jewelry line or a fabulous pair of boots) and I liked the idea of sharing my findings with other people. I launched my blog in March of 2008 and document things that bring me joy.

Cupcakes and Cashmere has a very personal tone—you fully welcome your readers into your style world. What made you decide to take this approach?

It was never really a conscious decision, but it speaks to who I am as a person. I’m fairly open and think that adding my own opinions and personal touches to my blog makes it feel very accessible. I think people can relate to me since I’m not a model, but just a girl who throws together outfits and puts my own spin on trends.

You have a background in magazines (Teen Vogue and Domino). How has this influenced Cupcakes and Cashmere?

When I worked at Condé Nast, it was like a little runway show every morning. If you had a new top or even lip gloss, we all wanted to know about it. It was such a fun environment, and I think I’ve found a similar one within the blogosphere where we all like sharing what we like.

The food element is somewhat unusual for a fashion blog, and yet it ties so perfectly into your blog’s tone and aesthetic. How do you feel it balances your other posts?

I think it’s rare for fashion and food to go together and that really saddens me! They’re both everyday essentials and yet I think people sometimes get lazy about making a good meal or putting together a creative outfit.

Your look seems to veer toward girly romantic, with a hint of an edgy bohemian thrown in. How would you define your personal style?

I’d say you just about nailed it! I think a bit of juxtaposition is good, which is why I’ll never be in a frilly dress paired with bouncy curls and dainty sandals. I like to mix things up by throwing on something unexpected, whether that’s an oversized men’s watch or a studded blazer with a lace dress.

Who is your style icon?

I’m drawn to women that seem put together, but never appear as though they’ve put a ton of effort into their look. I think Rachel Bilson, Kate Bosworth, and Sienna Miller have a great sense of style and never let trends overwhelm their natural beauty.

What’s the one thing you must have this fall?

If I had to choose just one thing I love for fall it would have be sequins. They add such a glamorous aspect to an outfit, and I love how they’re now daytime appropriate. Instead of saving up all of my sequined pieces for holiday parties, I plan on wearing them with distressed jeans.

What’s on the horizon for Cupcakes and Cashmere?

You can expect more DIY posts, before-and-afters, inspirational outfit shoots, and recipes that are as easy as they are delicious, as well as some exciting features coming up.

For more from Emily, visit CupcakesAndCashmere.com.

Comments

[he]

her blog is awesome...

fashionbyhe.blogspot.com

[Amber]

Wow congrats Emily! I have been reading her blog for a while now, she has great style and beautiful photographs.

[monica from hola!design]

her blog is one of my dail reads! I love her style and her diy projects are awesome!

[Terrene]

I've been following Cupcakes and Cashmere for over a year now, and it's one of my first reads every day. So excited to see you've done this Q&A with Emily!

[Fashion CHALET]

YAY EMILY =)
I love her shoes.
And Shopbop.com.

x

[Dedé]

I REALLY REALLY LOVE the blog of Emily - she is awesome!!!!

[...love Maegan]

I just don't get it. ;)

[Closet Cravings]

Cupcakes and Cashmere is one of my fave blog reads. I especially love her DIY projects and the delicious food/recipes she posts. I think of Emily as kind of a hip Martha Stewart.

[Amanda Lalique]

Great blog...very inspirational. Emily has great taste and elegance.

[Wholesale Clothing]

Congrats Emily! You has great style and beautiful photographs.