Los Angeles-based fashion designer Heidi Merrick is a true Californian. The daughter of renowned surfer Al Merrick, Heidi got her start in fashion design in 2006, when she showed a four-piece womenswear collection she patterned and sewed herself. Infused with true love for West Coast culture, Heidi Merrick clothing not only pays homage to the coastal beauty of California, but has become a fashion favorite.
Shopbop: Describe your current collection in three words or less.
Heidi Merrick: Cool, luxe, Californian.
SB: What inspires you most?
HM: People. I love to see someone in their element, being who they were meant to be. Spring was inspired by memories of surfer Tom Curren when he was 18, and my fall collection is based around the idea of another certain gentleman surfer.
SB: What music is currently on repeat in your studio?
HM: Bon Iver, 90% of the time! We also mix in Miike Snow, Foster the People and a little Astrud Gilberto.
SB: What was your last travel destination?
HM: Paris with my bestie—we just got back. We went for Paris Fashion week, meetings, and really just to readjust our eyes, as Bill Cunningham would say.
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