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Friday, May 4th 2012

6 Do’s for Online Swim Shopping + Brand Guide


A look from our Talent Pool swim lookbook. Bikini by Juicy Couture swimwear.

Bikini shopping. It sends a chill down the spine of even the fittest among us. Here, 6 do’s to make the process a little more pleasant.

DO be realistic about your body. The majority of us are not models, but we do know what fits us. Keep that in mind while browsing the different cuts and silhouettes.

DO buy multiple suits with the intention of returning the ones that don’t work. Swimwear shopping is a trial and error process, and chances are good you aren’t going to get it right the first time.

DO think about how you’re going to wear the suit(s) you choose. Are you swimming laps or sunbathing? Strolling through a summer music festival or playing beach volleyball?

DO try bright colors. Classic black is great, but a splash of Technicolor is so sweet with sun-kissed skin.

DO think about atmosphere when trying on your purchases:
    - Spend a few days with self-tanner or tanning lotion to give your skin a summer glow.
    - Choose a room with soft, forgiving lighting.
    - Pour yourself a glass of wine (or two).
    - Save the big meal for after the try-on session.

DO get to know the brands you’re shopping. Stylist Loni offers some insider insight into a few of our favorites:

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