Every day, 700 children are infected with HIV, primarily via mother-to-child transmission at birth. Ninety-eight percent of those cases are preventable. All it takes is one pill a day.
This is where Born Free comes in. Founded by a group of like-minded, private-sector individuals, Born Free is set on eliminating the transmission of HIV from mother to child by Dec. 31, 2015. That’s right, they aim to make it possible for an entire generation to be born HIV-free. Ambitious? You bet. But it’s an exciting initiative, and it’s going to take the support of a small army to make it happen.
And that’s where Shopbop, Amazon Fashion, and Vogue come in. We’ve partnered with 22 of the fashion industry’s top female designers—each one a mother herself—to create an exclusive capsule collection of apparel and accessories for women and children, with 100% of the profits benefitting the Born Free initiative. From Shopbop favorites like Diane von Furstenberg and Tory Burch, to industry darlings like Alexander McQueen’s Sarah Burton, J. Crew’s Jenna Lyons, Miuccia Prada, and Donatella Versace, the industry’s top creatives have put their unique take on this worthy cause, incorporating prints by acclaimed African artist Wangechi Mutu.
Clare Waight Keller, Chloé
Consuelo Castiglioni, Marni
Diane von Furstenberg
Donna Karan, DKNY & Urban Zen
Georgina Chapman & Keren Craig, Marchesa
Jenna Lyons, J. Crew
Liya Kebede, lemlem
Phoebe Philo, Céline
Sarah Burton, Alexander McQueen