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Friday, August 26th 2011

Behind the Line: Yigal Azrouel & Cut25

Yigal Azrouël launched his eponymous label in 1998 and followed it with a contemporary counterpart, Cut25, in 2010. Here, we talk to the celebrated designer about his main line, its relationship to Cut25, and producing in New York’s Garment District.

Shopbop: Your line is known for draped, flattering silhouettes, but fall sees menswear influences mixed in as well. What was the inspiration behind this collection?
Yigal Azrouël: The fall 2011 collection celebrates the strength and power of artistic femininity and the discovery of seductive sensuality. The silhouettes were achieved through menswear references, and there is an emphasis on outerwear. The pieces were created by combining aspects of womenswear and menswear to achieve a sense of confidence.

SB: How is Cut25 similar to the main line? How is it different?
YA: The main line and Cut25 collections both use a mix of fabrics. Both collections have body-conscious dresses and several layering and suiting pieces. The main line is more exclusive. Cut25 has a lower price point, which makes it more accessible. The customer of Cut25 is younger and more downtown.

SB: Many of the pieces in both collections are made in NYC’s Garment District. What inspired the decision to keep production local?
YA: I was inspired to keep production local to give more attention and care to the garments. It is important for me to oversee all stages of the production process, and retailers love the idea of the quality control.

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