The Shopbop team took a jaunt to China to launch the 10 Crosby resort 2013 collection with Derek Lam. In honor of the event, we stole a few moments of the designer’s time to talk about the little sister label to his primary collection.
Shopbop: How do you think 10 Crosby has evolved since it launched last year?
Derek Lam: Resort 2013 celebrates 10 Crosby’s first anniversary. What was started with the motto "let's have some fun" has generated enthusiasm and support beyond expectation. 10 Crosby has become more than just the location of the Derek Lam headquarters. It is now a far-reaching clothing collection. The enthusiasm that has greeted the collection has shown that the 10C clientele shares my belief in creating clothing that speaks to contemporary life and style, with a dash of wit and lots of playfulness.
SB: What niche does 10 Crosby fill that your regular line doesn't?
DL: These days many customers are looking for fashion with an accessible reach, considered in a fresh manner. I feel 10 Crosby offers this. One of the values I really want to express with the 10 Crosby collection is that while it has a more accessible approach, it is still about clothing of value and integrity of design.
SB: How would you describe the 10 Crosby aesthetic?
DL: It really is the look that I see all around me, whether it be right out my window, on Crosby Street, or in the many other cities I visit. 10 Crosby is sophisticated, crisp clothes for women who love fashion and who also appreciate classic style with slight twists on classic fabrics and silhouettes.
SB: Tell us about the new resort line. What are the must-have pieces, and how would you style them?
DL: In my mind's eye, I find the allure and glamour in that space between, the moment traveled between places: heading from the office to meet with friends or a special date for dinner, taking a breather between appointments, that last block on the walk home after a night out. That is what inspired the looks for resort 2013. I wanted to highlight that the 10 Crosby collection really travels well in a woman's life and can take her from place to place in style.
I am especially keen on the two-piece dress. While the collection is rooted in versatile items, what looks cool to me is wearing a top and a skirt or a tunic and a trouser that match. But always matching in an unexpected way. The plaids, florals, and graphic prints may go together to create a singular look, but the kinetic energy of splicing and dicing the effects makes the idea of dressing in head-to-toe ensembles fresh and unexpected with a modern sensibility.
SB: Who are your style muses for the line?
DL: Model Hanne Gaby Odiele was the first 10 Crosby girl. I worked with her for the first three seasons. Most recently, I worked with beauty blogger Emily Weiss of Into the Gloss on the spring 2013 lookbook. Both have a way of effortlessly wearing clothing, making them the perfect muses. Their modern attitude and charisma represents the 10 Crosby woman.
SB: What type of woman does 10 Crosby appeal to?
DL: 10 Crosby appeals to the woman who wants urban clothing that also carries her through every aspect of her life, from the more formal or work occasions, and also for the more informal.
Shop 10 Crosby Derek Lam.
Photo by Colin Lane.