Laura Hall and Gillian Mahin, designers of For Love & Lemons.
Designers Gillian Mahin and Laura Hall draw their inspiration from a little bit of everywhere, but their fall collection takes them back to their roots: Jackson Hole, WY. With lots of lace, the duo’s brand For Love & Lemons specializes in romantic, yet edgy silhouettes just begging to be worn. Shopbop got a chance to talk shop with Gillian and Laura about what’s next for the brand.
SHOPBOP: Your fall line is gorgeous. How did you settle on the direction for this one?
GILLIAN & LAURA: Thank you! Well, settling on the direction was easy for this one. We are both from Jackson Hole, WY, and have always wanted to design a collection based on our roots to show people where For Love & Lemons all started! Fall is the perfect time for this collection because Jackson is very rustic and all country. We had a lot of fun playing with vintage prints that have paisley, washed-out flowers, and little cowboys on them. We also used heavier fabrics like corduroy and faux suede. This collection was so important to us because we wanted people to see how much growing up in a small country town really shaped us as designers and our brand as a whole.
SB: All the shows for spring just ended, but we’re guessing you’re already looking ahead. What can we expect to see next?
G & L: Spring is our favorite collection to design for. It's around the time that everyone has cabin fever and is completely over wearing too many layers of dark colors. So we really go wild with spring! You can expect to see a lot of bright vintage-looking prints, sheer layers of burnout chiffon, lacy pastel crop-top and skirt sets, and some pretty incredible engineered embroidery. Everything is bold, airy, and will leave you craving a tropical getaway.
The For Love & Lemons studio space in L.A.
SB: What is the best part about working with your best friend?
G & L: We laugh A LOT. Even when things are stressful, we always find a way to make light of it and reminisce on things that we overcame that were much more difficult. And we always have each other’s backs! We know that we are in it together and no one is trying to outdo the other. And lastly, we get to go on "business trips" together everywhere, which can feel like mini vacations when you are with your best friend.
SB: When you’re your own boss, it can be hard to strike a balance between work and play. How do you ladies do it?
G & L: We know that when we are at work, we work, because no one else is going to do it for us! And as soon as the day is over, we go across the street and get a glass of wine and go into BFF mode again. But if one of us is having a bad day at work, we know how important it is to put things aside for a bit and go have a little fun. We have found a good balance through trial and error.
From the For Love & Lemons collection: Eternal Love dress, Grace Mini dress, and Potpourri dress.
SB: What office styling advice do you have for someone who wants to be stylish, but still has a dress code?
G & L: Well it all depends on the dress code, but there is a way to have fun with it. We believe you should always keep it professional and sleek: you want to look like a boss lady who knows what she is doing. But if you have to wear suits and pumps, play around with a nice-fitting pantsuit, something high-waisted that shows off your figure—we are really into that trend right now. Add some feminine accessories to it. Or switch up your basic blouse and throw on a pretty print or lace, something to show your own personal taste. The key is to always be able to pull one piece from your closet that you adore without overdoing it!
SB: Just for fun: favorite restaurant in L.A.?
G & L: It's hard to pick one, so here are our top three: Sugarfish, Bestia, and Pace.
SB: Describe your personal style, in three words or less.
G: ’90s, minimalist, lacy.
L: Simple, slinky, sheer.
Shop For Love & Lemons.