Interviews

Monday, October 21st 2013

Exclusive Interview: Pour La Victoire

A few years after launching its footwear line in 2008, Pour La Victoire expanded their collection, adding luxe handbags. Much like their progressive shoe designs, the bags embodied a mix of Parisian-inspired elegance and hard-edged, modern style. Shopbop chatted with their handbag design director, Dana Baggett, about the fall collection, her latest obsessions, and her unique start in fashion.

SHOPBOP: When did you know you wanted to design?
DANA BAGGETT: Choosing design as a career was more of an organic process for me. I went to school for business and was hired as a regional manager for a technology firm. It was a different world! I lasted for about seven months and realized that no matter how lucrative the job was, it would never be enough. A week later, I quit and moved to California to attend FIDM. I basically started over; best decision I ever made.

SB: What drew you to creating handbags?
DB: I have always had a love for bags. I realized it was more of an obsession the day I forwent all necessities of life, and basically spent every dime I had on my first Marc by Marc Jacobs! I will always be a lover of bags.

SB: Which of your handbags does every woman need on her arm?
DB: My favorite bag right now is the Pour La Victoire Jules satchel. It's that perfect balance between luxe and casual. I love the double shoulder straps. They give the conventional, multifunctional day bag a timeless and unexpected ’60s vibe. Super obsessed!

SB: Your bags always have a strong Parisian feel, but was there something specific that influenced the latest collection?
DB: I try to design each collection with a certain amount of ease. It should never look or feel as if it’s trying too hard. This past collection was unique in that the bags were a little more structured and ladylike. It seemed almost contrary to the effortlessness I try for each season. My most important thought then, was balance. For example with our Adelle shoulder bag. I combined the idea of a casual multi-functional everyday bag with a luxe snake chain. It’s more interesting to design with opposites in mind.

SB: If you could peek inside any woman’s purse, historical or current, who would it be and why?
DB: This would have to be my very first design director, Lubov Azria. She was (and still is) an absolute powerhouse! Working with her, she somehow managed to always look "perfect" while being a wife, mother, and director of the multimillion dollar fashion house BCBGMAXAZRIA. There have to be some secrets inside her bag!

Shop Pour La Victoire handbags.


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Thursday, October 3rd 2013

Shopbop Weddings: Bridal Beauty


Theia Harlow Sequin Gown and Jenny Packham Jewel Headdress I. Hair and makeup looks created by Cammy Kelly, Factor Artists, using Armani Cosmetics. Styling by Elise Hunt.

The beautiful bridal looks in Shopbop’s Wedding Boutique are meticulously created by our bridal stylist Elise. With nuptial fashion always on her mind, she’s our resident expert for all things wedding. This month, she chatted with one of our hair and makeup artists about modern wedding style, beauty consultation advice, and wedding-day musts.

Nailing the hair and makeup for your wedding day can take a lot of prep time and inspiration hunting—and it can be overwhelming! You want to look like the very best version of yourself, and communicating your vision to a makeup artist can be tricky. I worked with one of our fabulous hair and makeup artists, Cammy Kelly, to create a fresh, modern bridal look and to get the expert dish on beauty tips for your big day.

ELISE HUNT: Tell me about this look.
CAMMY KELLY: I wanted to create something that felt modern, but with a bit of edge. For a twist in the makeup, I did winged eyeliner in metallic silver and kept the rest of the eye soft and pale. I applied lots of mascara on top and bottom, to intensify the eye, and added a bit of pinky- peach blush with highlighter on the cheeks for an illuminating glow. Lip liner makes lipstick last longer, so I layered a peach tint over a liner base in the same color. A touch of gloss in the middle of the top and bottom lip finished the look. For the hair I did soft, undone waves to complement the makeup.

EH: What are some tips for communicating a wedding day beauty vision to a hair and makeup artist?
CK: It’s always good to have a consultation before the wedding. This way, you'll be able to communicate your ideas before the actual event. Pictures are very helpful and will help the artist see if that particular look will work for you. It’s also important to talk about your lifestyle, likes, and dislikes when it comes to your makeup and hair. They can then make suggestions accordingly.

EH: What do you think are the three most important things to do, beauty-wise, on the wedding day?
CK: 1. Make sure you have a powder compact for mattifying touch-ups. Glow is beautiful, shiny is not!
2. Waterproof mascara is a must. There will be happy tears!
3. Hair should be set with spray whether it’s up or down. You don't want to have to fuss with it all night.

Shop the Shopbop Wedding Boutique.

Tuesday, September 24th 2013

Shopbop Student Staff Picks: Libby

Our stylish staffers are taking a look back to their college years to share their fashion ups and downs, must-have picks, and hard-earned advice. This week we talked to our copywriter, Libby.

Name: Libby Schmeisser
School: University of Wisconsin-Madison, Class of 2008. Go Badgers!

SHOPBOP: During your college years, did you ever try any trends or styles that, looking back, weren’t so great?
LIBBY SCHMEISSER: My go-to strategy for accessorizing was an all-out blitz of white: white purse, puka shell necklace layered with a second white beaded necklace, plus white earrings, belt, bracelets, and shoes. I would do this every day and to great excess. My roommate almost staged an intervention.

SB: What were some looks you loved, even now?
LS: Walking to class in the Wisconsin winter was freezing, and pretty much necessitated layering. My favorite solution was a knee-high boot/visible tall sock/skinnies combo. I still wear the look now!

SB: It’s back-to-school time. What are your top must-haves for fall?
LS: A navy leather Rebecca Minkoff tote. The dark color is more exciting than your average neutral and stands up to daily wear-and-tear. Dark-wash, flared Rag & Bone/JEAN jeans. Slimming and classic—you can’t go wrong. A day-to-night Alice + Olivia dress, slouchy leather Steven booties, and finally, an outfit-making statement ring. House of Harlow 1960 has some great options.

SB: What is your style advice to those who are in school now?
LS: Take risks and have fun. Right now is the perfect time to experiment with what works and what doesn’t.

Shop more Shopbop Student picks.


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Thursday, September 19th 2013

Meet Our East Dane Apparel Buyer: Bryan LaVine

We’re diving deep into our East Dane team, showing you the people behind our new site. Today, we’re talking to Bryan, East Dane’s apparel buyer.

Name: Bryan LaVine
Position: Men’s Apparel Buyer

LIBBY: How did you get into buying?
BRYAN: I had been doing PR for a while and decided it was time to change paths. So, I applied for an assistant buying job and got it. That was ten years ago, so I guess I made the right move!

LIBBY: Can you describe the East Dane style?
BRYAN: The East Dane style is a mix of modern and classic. It’s for the guy who wants great fit and great quality.

LIBBY: What are 5 things every man needs for a well-rounded wardrobe?
BRYAN: 1. Navy blazer.
2. Dark jeans.
3. Slim chinos.
4. Blue and white shirts.
5. A pair of great dress shoes.

LIBBY: What is a good starter piece for a guy who wants to push his style a bit?
BRYAN: Definitely a navy blazer.

LIBBY: What is your go-to outfit?
BRYAN: I pretty much wear the same thing every day: a navy blazer, light blue shirt, A.P.C. jeans, navy sweater, and suede shoes or boots.

LIBBY: If you could only buy one item for fall, what would it be?
BRYAN: The Mackintosh Dunoon Bonded Raincoat in burgundy. It's awesome.

LIBBY: Any style advice you’d like to share?
BRYAN: Get the fit right. It's the most important thing by far, so we’ve included fit notes for every product.

Shop East Dane.

Monday, September 16th 2013

Shopbop Student Staff Picks: Jenny

Our stylish staffers are taking a look back to their college years to share their fashion ups and downs, must-have picks, and hard-earned advice. First up is our apparel, swim, and lingerie buyer, Jenny.

Name: Jenny Fuchs
School: Brown University, Class of 2007

SHOPBOP: During your college years, Did you ever try any trends or styles that, looking back, weren’t so great?
JENNY FUCHS: I may have overslept a few times and ended up rushing to class in my thermal long johns!

SB: What were some looks you loved, even now?
JF: I was super preppy my first few semesters—think very Ralph Lauren collegiate. J Brand had just launched, so it was all about skinny jeans paired back to ballet flats and cable-knit sweaters. I lived in a plaid blazer, wearing it all winter long. I recall looking at a puffer coat in my closet when the temperatures dipped and still opting to freeze in that blazer, sometimes layering it with a faux fur vest. After an internship in the Cosmo fashion closet and a semester abroad in London, I definitely developed my sense of style. I especially played with accessories, since it was an easy way to make my more casual looks for class stand out.

SB: It’s back-to-school time. What are your top must-haves for fall?
JF: I would go for items that are casual and fun, but will still give you a polished look while running around campus. A BB Dakota army jacket is a must. It looks great with jeans and a tee or paired with a boho-style dress and booties. I also love sleek 5th & Mercer sweatpants. The leather detailing makes them really special, and they are definitely an upgrade from standard dorm sweats. I am personally obsessed with Wildfox printed tees, sweatshirts, and sweaters. Finally, you need a great tote with enough room to carry everything from class to class. CLARE VIVIER’s are the best, and I’m obsessed with these colors!

SB: What is your style advice to those who are in school now?
JF: Don’t fall into the oversized sweatpants slump! You can still be comfortable and chic. You just never know who you might meet around campus.Shopbop Student Staff Picks: Jenny

Shop more Shopbop Student picks.


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Monday, September 16th 2013

Introducing Shopbop Student, A Collaboration with CollegeFashionista

Shopbop has teamed up with CollegeFashionista to create a unique shopping and content experience for stylish students everywhere. To kick things off, we chatted with the founder and creator of CollegeFashionista.com, Amy Levin.

SHOPBOP: How did CollegeFashionista begin?
AMY LEVIN: I came up with the concept for CollegeFashionista.com my senior year at Indiana University. After studying abroad in London, I noticed the influence street style fashion was having on the industry as a whole. When I returned to campus, I was constantly inspired by my peers and what they were wearing to class. I began documenting fashion being worn by students at my university and quickly realized this concept could be taken to other colleges. In August 2009, I launched CollegeFashionista at five campuses with twelve Style Gurus, and the site has grown to cover more than 400 colleges worldwide with a team of 1000+ Style Gurus this fall!

SB: Who is the CollegeFashionista girl?
AL: There is not one CollegeFashionista girl, which is what makes our site unique. College is full of diversity; from campus to campus, from country to country. On our site, you see it all, and we encourage our Style Gurus to shoot unique individuals.

SB: What’s been the most surprising thing about starting your own business?
AL: I launched CollegeFashionista as a naive 22-year-old with a plethora of internships, but never having worked full time. I think the biggest challenges have been learning how a company works from every aspect. From, marketing, HR, strategy, management, coding—you name it, I have slowly learned it (and am continuing to learn). I fail constantly and embrace failure is a great thing. Every time I fail, I learn something new and find my business pushing further along. Entrepreneurship is a beautiful thing, and I feel lucky I am able to have my own company at such a young age.

SB: Describe your personal style philosophy.
AL: I live for a uniform. I have closets bursting with clothes and rolling racks in both my NYC apartment and my parents’ home in Chicago, yet I wear the same basic thing every day. Totally normal, right?

SB: What are your go-to brands?
AL: Alexander Wang for basics, Rag & Bone for denim, and Zimmermann for unique pieces.

SB: Name the top 3 items every student should have in her wardrobe.
AL: A blazer, white T-shirt, and an amazing pair of jeans.

Stay tuned for more Shopbop Student stories!

Shop Shopbop Student.

Photo credit: Alexey Yurenev.


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Thursday, September 12th 2013

At Home with Kaelen

Kaelen Haworth creates classic, sophisticated styles for her namesake line, so it’s not surprising that her self-decorated apartment is equally amazing. We chatted with designer about her aesthetic—both in clothing and home décor—her start in fashion, and her sexy fall collection.

SHOPBOP: You completed an English degree and then went to Parsons. What sparked your interest in design?
KAELEN HAWORTH: I have always been interested in fashion and design. I’m also in love with books and writing, so I decided to pursue that first. I'm glad I did because I got the university experience that I wanted, and by the time I got to Parsons in New York, I was ready to put in the work.

SB: Where do you draw inspiration for your collections?
KH: I take inspiration from everything. At Parsons, I remember a teacher saying that the best thing you could do to stay on top is to read, watch, and listen to EVERYTHING you can. A lot of inspiration is indirect or abstract for me—it’s less about being inspired by a certain thing, and more about a collection of colors, textures, and ideas. For example, the spring collection I'm working on right now is inspired by connectivity, the meeting point of fabrics and textures. I find the fabric the most inspiring. Things change so much depending on the fabric you choose, it's incredibly interesting to try the same silhouette in two completely different fabrics.

SB: What items are you most excited about for fall?
KH: I'm really excited about the metallic silver quilted bomber. It's an easy silhouette, but the fabric makes it feel cool. I also love the mesh tee—the fit is amazing. It's super sexy and feels great to wear. The wool cocoon coat is a smart piece for me. I like minimal, so this jacket is perfect because it's modern and clean.

SB: You have an amazing apartment. How would you describe your décor aesthetic?
KH: Thanks! Hoarder-chic? Just kidding. It's very eclectic—which is interesting because it's almost the exact opposite of my design aesthetic. Maybe it's reactionary.

SB: What’s your favorite room and why?
KH: I love the kitchen. It's definitely one of the best parts about the apartment. I love to cook when I have time, and we have a lot of dinners and parties that always end up with everyone in the kitchen. Last year we had Thanksgiving dinner for the Canadian holiday and invited all of our Canadian friends—I think there were 19 of us total. We made a makeshift table to fit us all. It was amazing!

Shop Kaelen.


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Tuesday, September 10th 2013

We Play Favorites: Ellie & Free People


From left: Twill Jacket, Caravan Top, Andra Pants.

With as much time as our staffers spend living and breathing fashion, it shouldn’t be surprising that favorite brands start to rise to the top of our individual must-have lists. In this feature, we’re talking about those favorite designers and how they fit into our personal style. This month: Ellie, who loves Free People.

Name: Ellie
Position: Assistant Online Merchandiser
Brand: Free People

Why you love the brand in 6 words or less.
Mix-and-match boho basics.

What’s your favorite piece from the brand right now?
I just bought the Toggle Coat, and I know it will be the perfect layering piece when the cool fall weather starts to roll in.

How would you describe your personal style?
Tomboy boho. The bohemian in me loves all the ’70s style coming our way lately, and the tomboy is me is really excited about all of the fantastic men’s heritage brands we are getting for East Dane!

Do you have a style icon?
I have three. Garance Doré for her tomboy chicness, and of course because she is a fellow curly-haired girl. Julie Sarinana of Sincerely, Jules for her easy California style. And Sheila Marquez for her beautiful mix of both tomboy and boho!

If you could only wear one outfit for the rest of your life, what pieces would it consist of?
Only one? Ok, if I have to. I guess I would probably end up in a pair of perfectly worn-in flare jeans, a draped tank or tee, booties, and a moto or military jacket. And I’d top it off with a really fun handbag.

What is your earliest fashion-related memory?
I used to watch The Brady Bunch reruns every day after school, and I distinctly remember telling my mom that I wished I lived during the Brady Bunch time so I could have their clothes and live in their house.


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Monday, September 9th 2013

Prepping for New York Fashion Week: Tess Giberson

Putting together a show for New York Fashion week is a monumental task. We got a sneak peek atjust how much work goes into the preparations when Designer Buyer Justin stopped by the Tess Giberson studio during her pre-show fittings. We were so blown away, we just had to learn more about her collection.

SHOPBOP: How would you describe this collection? What was the inspiration behind it?
TESS GIBERSON: The spring 2014 collection is called "Remix." It’s a blend of Bauhaus and ’60s fiber art inspiration, with a bit of mixed-up preppy interpretation from the ’70s.

SB: How did you style the models’ hair and makeup?
TG: Beautiful with a healthy glow. There’s a bit of a twist though—the feeling is cool girls who have been sailing, but have an edge.

SB: On the day of the show, before the first model hits the runway, what’s running through your mind?
TG: Relief and anticipation. It’s a strange mixture, but it’s the best way to describe the feeling.

SB: How do you decide on the ambiance for your show—set design, music, lighting?
TG: The set design is actually something I worked on myself. It’s a very large-scale wall hanging set in a wooden frame. It’s a project I've wanted to do for a long time, and it’s meant to blend craft inspiration with a clean graphic structure.

SB: What are some of your favorite pieces from this collection?
TG: The intarsia knitwear, the leather shorts, and all the remixed plaid prints!

Shop Tess Giberson.


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Thursday, September 5th 2013

Meet Our East Dane Stylist: Joey Tucci

East Dane is live and we couldn’t be more excited! To help you get to know our brother site, we chatted with our men’s stylist, Joey, to get the scoop on men’s fashion, his personal style, and the East Dane guy.

Name: Joey Tucci
Position: Men’s Stylist

LIBBY: How did you get into styling?
JOEY: I got into it at a pretty early age. Shortly after high school, I opened a vintage clothing store with a good friend of mine. Since then, I’ve had a range of jobs in the fashion world, specifically in menswear/styling.

LIBBY: Can you describe the East Dane style?
JOEY: Classic and modern essentials, with a straightforward approach to menswear.

LIBBY: What are 5 things every man needs for a well-rounded wardrobe?
JOEY: 1. Leather sole boots
2. Selvedge denim jeans
3. White oxford button down
4. Leather belt
5. Navy wool pea coat

LIBBY: What is a good starter piece for a guy who wants to push his style a bit?
JOEY: Start with a pair of raw denim jeans. You’ll have them forever, and they only get better with time.

LIBBY: What is your go-to outfit?
JOEY: A pair of brown leather boots, broken-in jeans, leather belt, chambray shirt, and a navy wool vest.

LIBBY: If you could only buy one item for fall, what would it be?
JOEY: The Filson Guide Fit Cruiser Jacket.

LIBBY: Any style advice you’d like to share?
JOEY: It’s really important to have the right fit. All East Dane products have detailed size notes to help you buy the right size. I think a lot of guys buy their clothing too big, and we wanted to help alleviate that.

Shop East Dane.


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