Style Notes by Morgan Wendelborn

Friday, September 17th 2010

Spring 2011 Runway Trend: Poppy Lips

I spotted them everywhere! Styled retro to ladylike. Some of my favorites were at Jill Stuart, Vena Cava, and Diane von Furstenberg.

Shopbop Style Director

P.S. For more NYFW photos, check out our Facebook page.

Thursday, September 16th 2010

Fall Trend in Action: Winter Whites

Our winter whites trend report is one of my favorites of the fall season, so I couldn’t wait to rock the look during fashion week! Everyone who knows me knows my staple is a neutral cardigan—I have a million of them. Here I am outside Lincoln Center after Michael Kors, updating one of my trusty staples by pairing it with olives and off whites.

What style staples do you update seasonally? I’m dying to know. Really!

I’m wearing: Helmut Lang pants, Margiela pumps, BE & D bag, Oliver Peoples sunglasses, KAIN Label tank, See by Chloé sweater.

Shopbop Style Director

Wednesday, September 15th 2010

Emerging Spring 2011 Trend: Lamé

Metallics show up in some incarnation every season, and have evolved from burnished bags and sequined dresses to accents in every form. While some designers are whispering shimmer with subtle metallic threading woven into fabric for spring 2011, others are shouting it from the rooftops. Rag & Bone, Alexander Wang, DVF, and Thakoon had some bangers that could double as sun tanning reflectors. The lamé look can be tricky to pull off, but my advice is this: take your cues from the few and go bold or go home!

Spotted at: Alexander Wang, Diane von Furstenberg, Rachel Roy, Rag & Bone, Thakoon, Tory Burch

Shopbop Style Director

Tuesday, September 14th 2010

Emerging Spring 2011 Trend: Hard & Soft

Hard and soft. We’ve seen it in almost every show so far—delicate pieces paired with more structured silhouettes. From Rag & Bone to ADAM to Peter Som, designers continue to embrace the return of separates, and in turn, have taken to styling tailored pieces with loose, sometimes sheer blouses and dresses, and—my favorite—the super wide-leg trouser. I am in love.

Spotted at: Rag & Bone, ADAM, Elise Øverland, Jill Stuart, DKNY, Preen, Diane von Furstenberg, Thakoon

Shopbop Style Director

Monday, September 13th 2010

NYFW Spring 2011: Alexander Wang

The bass beats were loud at the Alexander Wang spring 2011 show at Pier 94—the designer never misses an opportunity to let the music beat heavy in the crowd. The show, in juxtaposition to the brand’s signature, was white and bright, with nearly a total absence of black (the only appearance came in a pencil-thin line running through doodle prints). But that’s not to say the collection wasn’t heavy in Wang slang: there is still plenty of attitude in these painter girls. Sexy and chic, blue collar influences ruled this catwalk.

Shopbop Style Director

P.S. The after party transformed a gas station parking lot into a carnival. Bumper cars, carousel, moon bounce, skee ball—a light, fun attitude to match the collection.

Thursday, August 19th 2010

Behind the Scenes: The Wild One Photo Shoot

I have wanted to shoot a story inspired by one of the images burned deepest into my brain for a long time: Marlon Brando in The Wild One. Not his best movie by a long shot, but the vibe and style has always inspired me, especially the women in the picture. They are demure and ladylike, with feelings of rebellion brewing under those knee-length circle skirts, wool coats, and fitted sweaters. Badass doesn’t have to mean short. Longer hems, higher necklines, and long sleeves never had so much attitude.

Those feelings emerged on the fall 2010 runways, and in collections by Marc Jacobs and Isabel Marant, we saw that sometimes silhouette can speak louder than skin. The looks are sophisticated, chic, and sexy. Not bossy. Confident.

And they look damn good with a leather jacket.

Shopbop Style Director

Setting up the first shot. Joyriding!

This is me getting excited.

Latex never looked so daytime!

I like the way she’s ridin’…

Tuesday, August 10th 2010

Shopbop’s Style Director on JNBY (Online Only at Shopbop)

Morgan wearing the JNBY short trench. Get her look: JNBY short trench, Marc by Marc Jacobs cardigan, Rag & Bone/JEAN cuffed shorts, Boutique 9 booties, Oliver Peoples sunglasses.

I recently had the opportunity to visit the new JNBY store on Greene Street in Soho, where I got a rundown of the brand’s fall collection (online exclusively at Shopbop!). It was refreshing to see a contemporary label with such a clear concept and vision. JNBY is for the modern woman, with a timeless view on trends. That may sound contradictory, but it is the opposite: this group of designers interprets the current trends in a way that will stand the test of time. The aesthetic is simple, functional, and, best of all, wearable!

JNBY designs are modern, architectural, and urban, leaving room for interpretation and personalization. The meaning behind the label’s name—Just Naturally Be Yourself—is at the root of every design. When I saw the pieces, I immediately thought of our Ultimate Closet. Each JNBY style can be mixed and matched with the others, worn multiple ways, and worked into almost any existing wardrobe. The versatility is incredible.

I picked up the short trench on my visit to the Greene Street store, and I’ve worn it almost every day since. I’m so glad to see the return of separates; they make styling so fun!

Shopbop Style Director

Inside the JNBY store on Greene Street in Soho.

About JNBY:
Just Naturally Be Yourself. Founded in 1994 in Hangzhou, China, and designed by a collective of former art and design students, JNBY is a collection of sportswear with an emphasis on unique, multipurpose separates. The brand blends modern design techniques and premium fabrics, all the while encouraging the wearer to showcase her personality through natural creativity.

Tuesday, May 11th 2010

Behind the Scenes at the Swim Lookbook Shoot

Up at 5 a.m.—it’s the magic hour!

For our swim lookbook this year, we were lucky enough to have the rooftop at the Soho House in NYC all to ourselves for a few hours. It’s an oasis in the city, a great place to chill out in the middle of the day. We really lucked out, too–the weather was totally on our side, the models were amazing, and so were the suits!

Marah Hoffman, Brette Sandler, Martha Rey, Zimmermann, and Red Carter provided the perfect looks for a hot time in the city. Special thanks to the Soho House, we had the best time! (Can’t you tell?)


Tea and wedges, breakfast of champions.

Tie one on! Let’s shoot!

The beautiful rooftop.

Monday, April 5th 2010

Behind the Scenes at the Alice + Olivia Spring Lookbook Shoot

Alice + Olivia is always a fun brand to play around with, and for our spring 2010 lookbook, Stacey Bendet gave us some of her favorite new pieces to style out. Camo colors and cargo silhouettes lent themselves to an urban jungle vibe, all with the sensibility of the A+O girl in mind. Here’s a glimpse behind the scenes at the shoot.

Friday, February 26th 2010

Behind the Scenes at a Shopbop Photo Shoot

There’s a lot of work that goes into our lookbooks and special features, and the style vision comes from one source: Senior Stylist Morgan Wendelborn. She takes us behind the scenes at The Next Wave lookbook shoot, where she worked with model Carly and photographer Abel to put together surf-inspired looks that could warm up the coldest winter day.

Checking the setup of the first shot. Abel lets me sneak a peek, and I can see this is just how I want it!

The shoot lineup. I was really excited about these looks and am itchin’ for summer! Hurry up already!

Carly is such a natural!

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