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Friday, May 29th 2009

C&C California: Sun-kissed Summer Cool

Summer is officially upon us, and while many parts of the country are still stuck with spring-like temps, others are sun-soaked and deliciously warm. Yeah, I’m talking to you, Southern California. It’s a blessed corner of the country, not only because of (or perhaps despite) its throngs of famous faces. Here, the sun always shines, which invites a certain laid-back cool that Northerners accustomed to turning their backs on the brisk winter wind only taste for three months out of the year. And it’s this brand of casual chic that C&C California captures so well.

Launched as a collection of must-have layering tees in buttery-soft jersey, this brand has branched out to maxi dresses that catch the breeze just right, tunic tops that transition from seaside to shopping, and new this season, a C&C swimwear collection that’s equal parts surfer queen and beach beauty. Basically, this brand does SoCal style in its purest, most delectable form: full of color and always comfortable.

Wear the C&C dresses (long or short) with Havaianas and the classic Ray Ban Wayfarer, and pair the tie-dye with gold jewelry for a less DIY-hippie, more “where did you get that” look. And those bikinis? The timeless silhouettes are as at home on the beach as they are paired with denim shorts and a vest.

We can’t all be California girls, but we can fake it convincingly, thanks to C&C.

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