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Thursday, April 22nd 2010

Celebrate Earth Day in Style: 5 Brands that Make Eco Chic

Pictured clockwise from left: Re Collection Shirt Jacket, Alkemie Leaf Cuff, EDUN Expand Tank, Matt & Nat Yacht Studded Bag.

Ten years ago any mention of eco fashion would conjure thoughts of hemp ponchos and dreadlocks, but today, going green and staying chic are no longer mutually exclusive. Get to know five brands that make doing good for our earth a stylish affair.

Alex and Ani
Named after designer Carolyn Rafaelian’s daughters, Alex and Ani jewelry is all about empowering women through elegant spirituality. Stack a set of her signature expandable bangles with an oversized watch, or do double the good with this bangle, the proceeds of which will be donated to Project U.S.A. for Haiti relief.

Husband-and-wife design team Ashley Lowengrub and Dara Gerson have achieved the impossible, transforming something common (reclaimed metals) into something precious (their forward-meets-responsible designs). Each piece of Alkemie jewelry feels like a rare find, making this eclectic collection a trove of where-did-you-get-that styles.

Launched in spring 2005 by Ali Hewson and Bono, and founded on the premise of trade for aid, EDUN is a fashion company with a worldly view. Taking a modern approach to classic silhouettes, EDUN clothing goes beyond style, working on a micro level to help build sustainable communities in the countries where the clothes are produced. The brand’s focus is trade, but environmental responsibility is a close second—all EDUN T-shirts are made from organic cotton.

Matt & Nat
A pioneer in the eco-luxury market, Matt & Nat handbags combine cutting-edge style with social responsibility. Made from vegan leather and lined with laminated Japanese paper made from recycled water bottles, this affordable collection makes fashion feel good.

Re Collection
Designed by PJ Faulstick, a vintage hunter from a young age, Re Collection clothing gives vintage apparel new life. Faulstick resurrects and redesigns pieces, transforming a men’s suit into a women’s dress or updating discarded tees to feel of-the-moment. The brand pairs boho inspiration with an East Coast sensibility and recycles as it pays homage to fashion history.


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