SHOPBOP: Shopping for swimsuits is universally nerve-racking. How do you make the experience more fun?
Gabby Sabharwal: I couldn’t agree more! The bad lighting and cramped fitting rooms all lead to an experience that is incredibly
daunting. Try shopping with a group of girlfriends—they always know what to say to make you feel good, but are still honest. Or shop
online. You can try everything on in the privacy of your home when you are feeling your best.
SB: Giejo is your childhood nickname. Where did it come from?
GS: When I was younger, that’s what my mom called me. It all started because my brother had a hard time pronouncing my name and
called me something to this effect. It just stuck with me.
SB: You design very flattering suits. How would you advise a women looking to the perfect fit for her body type?
GS: When considering what styles look best on you, zero in on your confidence, personality, and style rather than just your body
type. If you feel comfortable and confident in a suit, it shows! Every Giejo piece is designed to be personalized and fit different
body types. The tops have adjustable back closures and removable straps that can be ruched tighter or wider. This season, I also
introduced one-pieces to the collection. The Skinny Suit has a body-con feel, with black colorblocking at the sides, giving the
illusion of an even slimmer torso!
SB: Where do you find your inspiration?
GS: I draw inspiration from the world around me, especially everyone in New York. I could spend hours people watching. I also wanted
to challenge the way swimsuits are presented in the market. Girls today do not wear head-to-toe designer and usually wear a mix of
high and low, so why don't we have that option with our swim? With Giejo, you can take your favorite pieces from your current swim
wardrobe and update it easily with a few of our new styles.
SB: What are the best accessories for a swimsuit?
GS: Confidence—just throw on your suit and go!
Finally, we asked Gabby to put together her top songs for an epic beach party. Check out her playlist, pick out a new suit, and get ready for an amazing summer.
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