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Thursday, March 21st 2013

Designer Interview: Julie Sarinana from Sincerely Jules


Look 1: AG Adriano Goldschmied jacket, Sincerely Jules tee, Tibi shorts, DVF sandals, Rebecca Minkoff bag. Look 2: Sincerely Jules sweatshirt, AG Adriano Goldschmied jeans, Alexander Wang tote, Superga sneakers.

Already a must-read on our blog roll, Sincerely Jules blogger Julie Sariñana has made her way into our closets as well. Her collection of soft tees and sweatshirts showcase her signature creativity with playful bon mots Her enviable, easy Cali style shines in the two looks she put together, exclusively for Shoptalk.

SHOPBOP: How did you style these looks?
JULIE SARIÑANA: Both of them are really similar to my style: easy, effortless and chic. I wanted to incorporate a floral-on-floral look, so I paired the rose tee with cool Tibi shorts for a fresh spring feel. Adding sandals instead of heels feels more laid-back, which I love. The Dream Believe Achieve tee is definitely a showstopper, so I paired it with jeans and sneakers for a more relaxed, off-duty look. The words on the tee are bold, so everything else simple, with just one pop of red to break the up the dark colors.

SB: What inspired the design of the tees?
JS: I'm huge fan of fresh flowers, so I knew I wanted to have an illustration of a floral piece with a watercolor effect. It feels so romantic, pretty, and delicate! As for the other tee, I'm a huge believer in dreaming big, believing in those dreams, and doing the impossible to achieve them. I wanted to spread my motto and inspire everyone time they wear the tee!

SB: What is your favorite part of the design process? What surprised you the most?
JS: My favorite part of the design process has been looking for inspiration—flipping through magazines, browsing the web, or checking out my favorite flea markets. What surprised me the most was how difficult and time consuming it is to design. There are so many back-and-forth revisions to finalize the product. It doesn't help that I'm such a perfectionist either!

SB: A graphic tee is generally pretty casual. How would you dress it up?
JS: A tee is a universal staple piece! I love a great tee, and am always taking them from day to night. Dress it up by throwing on a black blazer, a bold necklace, and your favorite pair of strappy heels.

Shop Sincerely Jules tees.

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