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Tuesday, September 28th 2010

Diffusion Lines Done Right: Viva Vena, Rag & Bone/JEAN + ALICE by Temperley

Some diffusion lines have become so established and well-loved we’ve forgotten they were ever an offshoot in the first place: think Marc by Marc Jacobs, See by Chloé, and Moschino Cheap and Chic. And luckily for us, many lines are following suit, launching complementary collections that offer a designer’s aesthetic at an affordable price. Three of our new favorites:

Viva Vena
A collection of basics with an unmistakable Vena Cava twist, Vena Viva launched this season as a more casual complement to the main line. And it’s lived up to the pre-launch hype: with hand-drawn prints and collage-like graphics, Brooklyn-based designers Sophie Buhai and Lisa Mayock have distilled their signature aesthetic into everyday-wearable jersey dresses and tees, allowing their downtown fans to wear their creations from day to night.

Rag & Bone/JEAN
Rag & Bone is known for high-quality construction, luxury fabrics, and attention to fit, and these qualities are found in Rag & Bone/JEAN, an effortless collection of wardrobe-building basics. From plaid button-downs to cozy sweaters and unadorned denim, this line’s functional pieces are right in step with this season’s heritage sensibility.

ALICE by Temperley
Alternately polished and punk, the Temperley London look has been passed down to its little sister line, ALICE by Temperley. Designer Alice Temperley, a graduate of London’s Central Saint Martins, founded Temperley London with her husband in 2000, and this year launched its youthful complement, inspired by London It girls like Alexa Chung, Alice Dellal, and Georgia Jagger. From boldly patterned sweater dresses and cardigans to night-out dresses, the designer sought to create “the perfect wardrobe–things you can just throw in a suitcase and go.”


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