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Tuesday, April 1st 2014

Dynamic Design: Talking Jewelry with Bex Manners

Bex Manners of Bex Rox knew she wanted to be a designer at only 7 years old. Today, her label is world-renowned—coveted for its innovation, intricacies, and rock-and-roll edge. We talked to Manners about her background in fashion and the cultural influences behind her bold designs.

Shopbop: How did you decide you wanted to design jewelry?
Bex Manners: Since I was 7 I knew I wanted to be a designer. I still have hundreds of notepads full of sketches and swatches of the pieces I wanted to create. Growing up in Menorca, I used to sit with my friends and weave friendship bracelets to sell on the beaches for fun. It wasn't until I moved to New York in 2005 that I realized I was going to actually make my childhood dream come true. I worked as a stylist assistant and reworked vintage jewelry for shoots. People would stop me on the street and ask me where my jewelry was from—I sold the pieces straight off my neck and wrists! Magazines were being inundated with customer calls asking how they could get ahold of the jewelry in the shoots. Bex Rox was then born.

SB: Bex Rox is known for its innovative designs such as magnetic fasteners and glow-in-the-dark rings. What do you believe the label offers that was previously missing from the jewelry market?
BM: Bex Rox offers a sense of play with quality. When I first came out with the magnetic fastening it was a novelty (my grandmother was over the moon!). I then thought, hang on, this is for the modern-day woman who does not have time to mess around with fussy clasps! What she wants is one click and she’s off! Bex Rox also allows the customer to have her own sense of creativity by mixing and matching her necklace to her bracelet using the signature magnetic clasps. Bex Rox is not trend-driven—it has a sense of personal and timeless style.

Handcrafted Bex Rox jewelry.

SB: You were born and raised on Spain’s Balearic Islands. How has that culture influenced your designs?
BM: Growing up barefoot in Menorca gave me a sense of freedom that has influenced my designs in every aspect and element. From the color and fabrications to the durability and wear, the brand’s concept is about being free-spirited, dynamic, and fun.

SB: Bex Rox jewelry is colorful, bold, and anything but ordinary. What is your advice for everyday styling?
BM: Try not to think about it too much—just mix it, layer it, stack it, and walk out that door with confidence!

SB: What is your favorite piece from the collection and why?
BM: This season I developed the Maasai long chain necklace in Nairobi, Kenya, with the Maasai tribe and local artisans, which is a new direction for Bex Rox. Having said that, this piece in particular is a showstopper that I wear over a denim shirt and slacks for a cool, laid-back look.

Shop Bex Rox jewelry.

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