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Friday, November 8th 2013

Exclusive Interview: Vika Gazinskaya

Photo by Vanessa JackmanMoscow-based designer Vika Gazinskaya’s self-named label has become an editor favorite, thanks to its clean lines and unique construction. For the fall 2013 season, Gazinskaya stripped her line of color, designing in shades of black, white, and grey, and the results are as lively and forward as the brightest of collections. We talked to Gazinskaya about the advent of her brand, street style, and her Russian influence.

SHOPBOP: Tell us about what drew you to fashion and what inspired you to launch your own collection.
VIKA GAZINSKAYA: I’ve wanted to be a designer since I was 16 years old. It’s just in my nature, despite coming from a family where no one had an art education. It seemed impossible at the time, especially coming from Russia, but here I am!

SB: If you had to describe your collection in just a few words, which would you use?
VG: I would say whimsical, special, and sculptural. Feminine, but still with the edge.

SB: How does your own style influence your label’s aesthetic?
VG: I do not know, actually. I just do what I do!

SB: This season, you moved away from bright colors and chose instead to work with a more neutral palette. What was the reason behind this shift?
VG: I try to reach something new with each collection—to work in unusual textures, shades, or prints. In the end, each one is a bit different but maintains my signature look.

SB: Your designs have a very sculptural feel to them. What inspired this signature aesthetic?
VG: I love architecture—no matter if it’s old, ancient, modern, or brand new. When I go to a new city, I walk around for hours just looking at the buildings. They all have something to say! Architecture gives me a unique understanding of volume and form, as well as texture and color.

SB: Is there someone you’d love to see wearing your designs?
VG: There are so many, but I’m just as satisfied when I see any happy woman wearing my dresses!

Shop Vika Gazinskaya.

Photo by Vanessa Jackman.

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