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Friday, March 29th 2013

Interview Exclusive: Aimee Song on Marc by Marc Jacobs


A behind-the-scenes look at our Marc by Marc Jacobs shoot with Aimee Song.

Interior designer-slash-style blogger Aimee Song makes dressing look easy. Her blog, Song of Style, is a constant stream of effortlessly stylish looks, and her Instagram feed, which has a whopping 700,000 followers, offers a peek inside this cool girl’s California life. We shot Song for our latest Marc by Marc Jacobs lookbook, and while we had her attention, we posed a few questions about personal style.

SHOPBOP: Tell us a little about your blog. When and why did you start it?
AIMEE SONG: I started my blog almost five years ago while I was a freshman in college. I originally wanted to start an interior design blog, and after my outfit post got a good response, it became a personal style blog.

SB: How would you describe your personal style?
AS: My style is a mix and match of different styles with an underlining of my Californian roots. Most of the time, my personal style represents who I am: fun, easygoing, and colorful.

SB: Do you have a style philosophy?
AS: My style philosophy is simple: no matter how great the clothes are, if they don’t fit right and make me feel confident, then I ditch them.

SB: How does Marc by Marc Jacobs fit into your look?
AS: Because Marc by Marc Jacobs is a fun brand with endless options of great items, it fits perfectly with my personal style.

SB: What’s your favorite piece from the current Marc collection?
AS: When I first went into the fitting, it was so hard to edit. I was literally picking out everything from the collection because I was so in love with every single item. However, if I must just pick one, it would have to be the polka-dot wedges (coming soon to Shopbop). Not only are they the most adorable shoes I've seen in a while, but I also love how comfortable they are!

Check out the Marc by Marc Jacobs lookbook featuring Aimee Song.

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