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Tuesday, October 27th 2009

Favorite Blogger: Emily from Cupcakes and Cashmere

At Shopbop, we spend a lot of time reading magazines and blogs, chalking it up to research (it is, we swear). And though our list of bookmarked sites is long, there are a few favorites we can’t help but check out every day. This week, we’re talking to the stylish ladies behind some of our favorite fashion blogs.

Armed with a magazine background, Emily Schuman launched Cupcakes and Cashmere in March of 2008. Featuring her impeccable personal style, as well as mouthwatering recipes and DIY home design features, this blog has a little something for every fashionable female. Here she talks with us about working at Condé Nast, how food and fashion relate, and sequins for daytime.

Emily Schuman of Cupcakes and Cashmere. Photos courtesy of Cupcakes and Cashmere.

When and why did you launch Cupcakes and Cashmere?

I constantly come across new things (whether it’s a great jewelry line or a fabulous pair of boots) and I liked the idea of sharing my findings with other people. I launched my blog in March of 2008 and document things that bring me joy.

Cupcakes and Cashmere has a very personal tone—you fully welcome your readers into your style world. What made you decide to take this approach?

It was never really a conscious decision, but it speaks to who I am as a person. I’m fairly open and think that adding my own opinions and personal touches to my blog makes it feel very accessible. I think people can relate to me since I’m not a model, but just a girl who throws together outfits and puts my own spin on trends.

You have a background in magazines (Teen Vogue and Domino). How has this influenced Cupcakes and Cashmere?

When I worked at Condé Nast, it was like a little runway show every morning. If you had a new top or even lip gloss, we all wanted to know about it. It was such a fun environment, and I think I’ve found a similar one within the blogosphere where we all like sharing what we like.

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