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Friday, February 27th 2009

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For Reed Evins, design is truly a family affair. The Evins shoe brand was created by his father and uncle, and after 30 years designing for Calvin Klein, Isaac Mizrahi, and Ralph Lauren, Reed Evins began work on the evolution of the family business. We talked to Reed Evins about his irreverent, modern, and luxe Spring ’09 collection, and how ’70s fashion and downtown-chic style has inspired it.

shopbop: You come from a pretty renowned family of shoemakers. Would you say the Reed Evins label is an evolution from the original Evins line or something altogether different?
Reed Evins: For generations now the Evins name has become synonymous with sophistication, quality, and a strong American spirit, all qualities that the current Reed Evins collection has in common with the old. Our high-quality shoes are made in Italy, and we cater to a very hip downtown-chic kind of girl.

SB: Your family’s line shoed the stylish feet of Audrey Hepburn, Grace Kelly, and Ava Gardner. Who is today’s Reed Evins woman?
RE: Our customer is the hip downtown girl who’s wearing fast, cool shoes. Not uptown, not classic or stuffy. We have made shoes for many celebrities over the years including Oprah, Sharon Stone, and Beyonce, as well as runway shoes for Calvin Klein, Bill Blass, Anne Klein, and Halston.

SB: SB: Tell us a little bit about your spring 2009 collection. What was the inspiration?
RE: The inspiration was rich hippie: Cher and Janis Joplin made modern and updated. Think Woodstock but richer, in textures of hand-dyed suede combined with chocolate nappa. Electric greens, fuchsias, orange and yellow, flat hippie sandals and toe thongs. The entire collection is also unlined, giving the shoes a great sense of ease and comfort.

SB: When it comes to choosing footwear, what do you think is the most important thing a woman should look for?
RE: Whatever the woman’s taste is. But when it comes to choosing footwear, the most important factor should be fit.

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