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Thursday, January 17th 2013

Herve Leger: Get Red Carpet Ready with Lubov Azria

The Golden Globes on Sunday marked the start of red carpet season. We tapped Lubov Azria, wife of Max and one of the creative minds behind the relaunch of Hervé Léger, for some style ideas from the va-va-voom brand.

SHOPBOP: Tell us about the looks you selected. How did you land on each style for the Golden Globes, the Inaugural Ball, and the Grammys?
LUBOV AZRIA:
Golden Globes: The fun ambiance of the Golden Globes is set by lively hosts like Ricky Gervais and Tina Fey. I love a classic silhouette here, dressed up with eye-catching embellishments and shine. The pearlized white captures the chic and elegant color of the season.

Inaugural Ball: How many chances does one get to attend a ball in this day and age? Each event at the White House is making history, so everyone attending should feel like Cinderella. A long gown represents the timeless, chic, and breathtaking night.

Grammys: The Grammys have a cool, rock-n-roll vibe, marked by the creativity, risks, and statements on the red carpet. A Hervé Léger dress with a little embellishment pushes style to the edge, creating the perfect dose of personality.


Lubov Azria’s picks for the Golden Globes (Sequined One Shoulder Dress), the Inaugural Ball (Sleeveless Maxi Dress), and the Grammys (Gunmetal V Neck Dress).

SB: What makes Hervé Léger dresses special?
LA: Hervé Léger is always on the forefront of fashion. The dresses are designed to accentuate the female form, giving the body freedom to command attention. Instantly, you feel sexy, confident, and strong. Who wouldn’t want that kind of power?

SB: The Hervé silhouette tends to be very curve-hugging. What’s your advice for a woman who’s looking to try the brand but is a little shy about the va-va-voom factor?
LA: Try it on. The signature bandage dress sculpts uniquely and perfectly with each body type, accentuating the best features of every woman.

SB: If you were going to invest in a single Hervé Léger piece, what would it be?
LA: It’s difficult to choose just one style, but I’d go with a classic piece in a fitted or A-line silhouette in black or red. It is so versatile and classic.

SB: What can we expect to see from Hervé Léger in 2013?
LA: In 2013, you’ll see the continued evolution of the bandage—below-the-knee lengths and new jacquards—and some new styles beyond the bandage too.

Shop Hervé Léger dresses.

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