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Friday, March 15th 2013

He’s the Bop: Daniel Vosovic


Spoiler alert: Daniel Vosovic is coming to Shopbop. We'll be getting his collection for spring, and it's major. To celebrate, I grabbed the young designer—whom you might recognize from his time on Project Runway—to talk about the upcoming trends. (We also talked about balloons, because, I mean, you know I love balloons.)

FARAN KRENTCIL: Why should Shopbop shoppers buy your clothes? 
DANIEL VOSOVIC:
Because they're deceptively simple. For you, it's a long maxi dress that's just zip-and-go. But for us in the studio, it's about how to create a dress—what fabric, what shape, what closures—that make it easy to look amazing. A girl can wear these outfits as a coverup, a standalone piece, with Converse, with heels and jewelry—that's a hallmark of my clothes.

FK: A lot of your friends are women. Do you run your fashion ideas by them?
DV: Not specifically, but seeing my female friends going through their lives, it's made it really evident that at the end of the day, I don't design clothes that hang on the rack. I'd rather make you feel special from 9 in the morning until 9 at night rather than make "special occasion clothes." You know? Like, shouldn't being alive be a special occasion?

FK: Indeed. You were on Project Runway but it was a really long time ago. Do people still talk to you about it?
DV: The more alcohol people have, the more they want to talk about it. New Yorkers don't do it as much, because in New York City, you'll see Robert Downey Jr. at Starbucks. You'll pass actual important people on the street, so it's not a big deal. But as soon as I go home [to the Midwest] or anywhere outside the city, everyone still wants to talk about Project Runway. And if I see someone with a glass of wine in their hand, I just know they're going to try doing a Tim Gunn impression.

FK: You're currently part of the CFDA Fashion Incubator, a program developed to foster young talent. So how long do you get to, um, incubate?
DV: We have a year left.

FK: Vogue is really involved in the program, aren't they? Did you have to interview with Anna Wintour to get chosen?
DV: No, I actually haven't met Anna Wintour yet. She hasn't come to the incubator, but that's okay, because I wonder sometimes, "When will I be ready to meet her?" Maybe this season? Maybe when I apply for the Vogue CFDA Fashion Fund? Fingers crossed?

FK: Fingers crossed. Are you seeing more women wearing your clothes now—like, women you don't know? 
DV: The first time it happened, there was a girl on the street, and I walked up to her and I was like, "Oh hi, you're wearing my coat." She looked at me like I was a serial killer. In my head, I thought, "Oh my gosh, I look like a crazy person right now."

FK: I interviewed Stella McCartney for ELLE and she told me a similar story. 
DV: This woman was freaked out. I could see it in her eyes. She's like, "What are you doing? Are you hitting on me, are you trying to rob me?" I'm like, "I'm Daniel Vosovic." She had no idea what that meant.  So I'm like, "I designed the coat you're wearing." She goes "Oh!" with this giant smile on her face, so I guess it turned out well.

FK: Please describe your personal style in one sentence. This sentence must include the word "balloon." 
DV: Balloon?! Oh gosh. Okay. My head swells into a big balloon when I wear the most expensive garment I've ever bought. It's a men's Givenchy blazer, and it's my ultimate style balloon!

FK: Good job. 
DV: Phew. That was hard!

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