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Tuesday, August 7th 2012

Introducing Three Floor Fashion

UK-based label Three Floor strikes a remarkable balance: the brand uses contrasting textures and well-conceived colorblocking to create an edgy aesthetic, and then tempers it with light-as-air fabrics and sublimely feminine silhouettes. It’s this deft mix that has made Three Floor dresses and separates favorites of fashion editors in the UK, France, and the USA.

Under the watchful eye of Creative Director Han Chong, this young brand’s team of designers creates pieces that are truly innovative in their approach to detail and silhouette. Strategic cutouts draw unexpected lines, and embellishments that could be thought twee (i.e. ruffles and scallops) are just right in Three Floor’s clever hands, resulting in a forward label that is firmly grounded in wearability.

--Amie

Shop Three Floor clothing.

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