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Tuesday, December 4th 2012

Introducing Veronica Beard: Exclusive Interview with the Designers

Sisters-in-law Veronica Swanson Beard and Veronica Miele Beard launched their eponymous label with a singular goal in mind: simplify chic dressing to an effortless uniform. This concept gave birth to their signature tailored blazers with interchangeable sweater inserts, and from there, the label expanded into a full ready-to-wear collection.

Last week, we hosted a party in collaboration with Vogue to fête the Veronica Beard Resort 2013 Collection, where VB fans—including Katie Couric and Jessica Seinfeld—mingled amidst the label's latest offerings, done up in shades of navy, coral, and icy blue. We managed to steal a few moments of the Veronicas’ time to chat design inspiration, juggling a busy schedule, and what it’s like to work with family.

Veronica Swanson Beard (left) and Veronica Miele Beard at the Shopbop & Vogue launch party. Photo by Joe Schildhorn / BFAnyc.com.

Shopbop: Your label is known for its (brilliant) jackets with interchangeable sweater inserts. What inspired this design?
Veronica Swanson Beard: It was really inspired by menswear. Men have always had such a simple approach to dressing. It’s all about a uniform, and we thought that was a genius notion for our own lives. The jacket was a great piece to start our concept of the uniform. It’s our version of the superhero cape: throw one on and you can conquer the world!

SB: Let’s talk about “The Uniform.” How would you each describe your personal style uniform?
Veronica Miele Beard: “The Uniform” refers to pieces that define you. They are investment pieces that you wear all the time and in all sorts of situations. My personal style uniform involves lots of basics with a piece that pops, usually an interesting jacket, fur, or vest. For instance, the same fur vest that I wear over my jacket every day will take me to the opera over a formal gown.
VSB: I like to think my uniform is pretty American. I identify most with the way women dressed in the ’70s and ’80s. I am usually in a blazer, jeans, and heels. I love big, vintage costume jewelry, and I LOVE accessories. I can’t wait until we create our own line of shoes, bags, and accessories down the road.

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