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Friday, August 16th 2013

Meet Elle Strauss, Shopbop’s New Style Director

Stop by the Shopbop homepage today, and you’ll see a fresh face: our new style director, Elle Strauss. She comes to us from Lucky magazine, by way of some of the UK’s top fashion glossies, and we couldn’t be happier to have her here. We took a few minutes of Elle’s time to get to know her better.

SHOBPOP: Tell us a little about your background. How did you get into fashion, and what was the path that brought you to Shopbop?
ELLE STRAUSS: English born and bred, I began my career in fashion almost fifteen years ago as fashion assistant at The Face. I actually owe a lot to The Face, since I met my husband, James Dimmock, on a shoot for the magazine. He was the photographer and caught me burning a shirt with the iron, and he’s never let me near one since! After freelancing for titles including i-D, Elle UK, and GQ UK, I became the fashion editor of Hearst UK's Company magazine. After working there for almost five years, James and I took the plunge and moved to a shoebox in SoHo, New York, in 2007, where I worked as a freelance stylist until 2008 when I was made senior fashion editor of Lucky magazine.

I have always been such a fan of Shopbop, and I'm so excited to become part of what is clearly a fantastic team!

SB: If you weren’t working in fashion, what would you be doing?
ES: Oh gosh, I have no idea! This is the only career I’ve ever had or ever wanted. I do harbor a secret ambition to open a pub in the Cotswolds in England though!

SB: Do you miss anything from England that you can’t find here?
ES: I miss the candy!! I'm not just talking chocolate but the gummies. They're just not the same here. My dentist is thanking you! I also miss Marks & Spencer, especially their biscuits (cookies).

SB: How would you describe your style? How does it relate to the Shopbop girl?
ES: I would describe my style as a little rocker meets feminine. I love my Rag & Bone distressed black skinny jeans with a white muscle tee and vertiginous pointy pumps (the feminine bit!). I don't feel the Shopbop girl is far from that. She definitely loves her jeans!

SB: If you could wear one uniform for the rest of your life, what would it be?
ES: Skinny jeans, a striped navy top, black leather moto jacket, and pointy pumps.

SB: What are you most excited to do, now that you’re style director of Shopbop?
ES: The list is endless—this job has so much opportunity—but at the top of my list is to learn the language of the internet. I've worked on magazines my entire career, so this is truly a new chapter.

Check out Elle’s Fall Edit.


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