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Monday, August 31st 2009

Meet Novella Royale and Community Denim

08_31_09_Earth

Though it once conjured up images of flowy hippie skirts and hemp jewelry, designers have come to make eco-friendly clothing anything but crunchy-granola. Along with Shopbop veterans EDUN, Brigid Catiis, and Re Collection, two new brands are showing there’s no need to sacrifice style for the greater good.

Leather jackets are a cool girl’s number one staple, and Novella Royale handbags, cut from old leather jackets, are a close second. Studs and fringe give these totes and clutches a tough exterior, but inside they have a heart of gold: lined with organic fabric, their eco-friendly production doesn’t create new waste. And each handmade-in-L.A. piece is literally one of a kind.

Community Denim takes its name from the idea of people coming together for a common purpose, an outlook reflected in their focus on ethical production and donation of a percentage of all sales to children’s charities. Another of their good deeds? Their clean-lined skinnies with made-in-Italy construction come with an affordable price tag. Make a statement by pairing their black jeans with a grey slash-back tee from Re Collection, recycled-metal Alkemie jewelry, and a Novella Royale handbag slung over your shoulder.

--Tonya

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