Shopping for jeans is a singularly emotional experience for women, so when they find a brand they love it’s no surprise they’re as faithful to it as they are to their Pilates instructor or colorist. Case in point? Joe’s Jeans and 7 For All Mankind (or Seven Jeans as they’re known). Owing to their ultra-flattering fits, these godfathers of premium denim have a fan base that borders on fanatical. But who’s next in line for the title of Most Beloved Denim Brand? We’re betting on these two insider favorites.
Women fell for J Brand jeans back in 2005 when they introduced the curve-hugging skinny jeans that would become their signature. Not about to rest on their laurels, this label has since branched out, adding fashion-forward, always flattering looks to their well-edited selection. But whether they’re doing their signature skinnies, classic boot cuts, ‘70s-inspired bellbottoms, cutoffs, or high waisted jeans, J Brand remains true to their original design vision: sophisticated styles with an emphasis on fit with no excess hardware or embellishment.
Following a similar trajectory, stylists-turned-designers Emily Current and Meritt Elliott of Current/Elliott (with the slash please, not Current Elliott) all but incited a fashion editor riot this past fall with their boyfriend jeans: the biggest story in denim since, well, J Brand’s skinny. Though their BF style is still going strong, this brand is no one-hit wonder. Their summer collection of worn-to-perfection denim inspired by their favorite vintage styles includes washed-denim shirts, rompers, denim leggings, and cropped jeans.