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Friday, August 24th 2012

New Line to Know: Nonoo by Misha Nonoo

Launched by designer Misha Nonoo in fall 2011, Nonoo offers timeless pieces that function independently of any trend. The young label has already become known for its sculpted shapes and perfect fit, two characteristics that earned its designer the Fashion Group International Rising Star Award for Women’s Ready-to-Wear. We spoke with Misha about her collection, her inspiration, and Nonoo’s Hollywood future.

Shopbop: How would you describe your label to someone who’s unfamiliar with it?
Misha Nonoo: Nonoo is for the woman who loves fashion but doesn’t define herself by it. She is too sophisticated to be dominated by trends. For me, it’s about lifestyle. I strive to create for women who want clothes to wear in every aspect of their lives—from day to evening, for work and travel, and at her most relaxed, as well as her most festive moments.

SB: What is the Nonoo aesthetic?
MN: Refinement matched with whimsy; prettiness that is grounded in the practical. Fit and detail are probably the most important elements to me because I believe they are what turn a great piece into a treasured favorite. I strive to create pieces that work as hard and feel as indispensable as the most basic items, but allow the wearer to express herself, to stand out in an elegant way that embraces her own personal style.

SB: You were raised in London and produce your line in Manhattan. How do these two worlds come together in your collections?
MN: London and New York share an incredibly international backdrop, and they're both influenced by nearly every culture the world has to offer. I love the creative energy of New York mixed with my traditional British heritage. Having those two cities in my background allows me to think globally, and to not be shy about applying an eclectic mix of inspirations.

SB: Tell us a little about the color palette for the fall/winter 2012 collection. You used mostly neutral hues, with shots of deep green and red.
MN: The collection was inspired by the French actress and style icon Anouk Aimée. I wanted to convey the depth and mystery that she symbolizes for me, so I relied on these subtle colors mixed with jewel tones that felt timeless, sophisticated, and profound.

SB: What’s next for Nonoo?
MN: Right now, I am working on pieces for a major Hollywood feature film, which I am very excited about. I always base my own collections on a character in my mind, but to work with actual characters made flesh and born from someone else’s vision is an exciting challenge.

I’ve also begun working with a few actresses on dresses for the Emmys, which is a process I have really enjoyed. I designed my own outfits for my civil and religious wedding ceremonies earlier this year, so I feel attuned to the experience of designing for a particular moment, creating a special mood.

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