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Friday, September 14th 2012

One Day at New York Fashion Week: Shopbop Buyer Jenny

New York Fashion Week has wrapped, but our staffers’ diaries are still rolling in (watch for Aya next). Here, Shopbop buyer Jenny Fuchs shares her Wednesday running between appointments and shows in New York.

7AM Up bright and early for G.T.B. (Gym, Today Show, Breakfast)! I’m wearing a T by Alexander Wang neoprene mini dress, Sigerson Morrison Naomi Booties, and my latest obsession, the Loeffler Randall Ryder Bag.

9AM Luckily, I have a few hours in the office before I head to the shows and appointments, so I seize the opportunity to bring my laptop up to our roof deck to catch up on emails and write some spring 2013 orders.

1PM My first show of the day is Rachel Zoe—her first appearance at Lincoln Center! Her collection was classic Zoe: black and white suiting, gorgeous blush dresses, and plenty of sequins. I was particularly interested in her hats that were styled with most of the looks. My favorite was a woven straw baseball cap—such a cool update!

2PM I had a little time to kill before the Milly show, and I found a grassy knoll behind Lincoln Center. It was so peaceful to relax there for a few minutes before heading back into the tents. The Milly show was really fun. It had a sporty vibe, but was still true to the girly Milly style that we all love. My favorite piece was a laser-cut leather jacket that went down the runway twice!

4PM Next, I head downtown to Chelsea for my Lisa Marie Fernandez swimwear appointment. I am majorly obsessed with this line, and Lisa always comes up with the most interesting fabrications and colors for her collection. As if I couldn’t love the new color scheme (pastels!) and terry cloth bikinis (trust me, they are amazing AND swimmable) enough, the LMF team suggests we do an exclusive for spring/summer and whips out their classic Lauren Bikini in bright aqua! It made my day. (Check out a sneak peek in the photo above. It’ll arrive at Shopbop in April 2013.)

6PM Fashion icon moment of the day: Alexa Chung sighting. Sigh…

7PM My last stop for the day is the Clover Canyon presentation at Lincoln Center. I am a major fan of their prints, so I was very excited for their fashion week debut.  I love that they are expanding into new silhouettes, especially their jackets! I wanted to snag one right off the model.  But what I am REALLY excited for is Clover Canyon swim, and we won’t have to wait until spring 2013 for that. The first delivery hits Shopbop toward the end of November, just in time for the holiday getaway season.

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