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Tuesday, September 11th 2012

One Day at New York Fashion Week: Shopbop Fashion Director Treena

Our NYFW diaries roll on, today with Fashion Director Treena Lombardo’s notes from Saturday’s events. Check out her account of a whirlwind day dashing between runways in New York.

Saturday is a big day for shows at NYFW! I started the day at Ruffian at 9 a.m.—bright and early! Brian Wolk and Claude Morais, the designers, are great friends of mine, and my best pal, Mark Connolly, styled their runway. The show was great: picture Marie Antoinette living in Brooklyn. They styled the collection with Converse sneaks—adorable—and they had a special Williamsburg Toile de Jouy drawn by the artist John Gordon Gauld. It was gorgeous!

After the show, I made a breakfast stop, and it started pouring rain. It was romantic and relaxing, and, really, the only quiet moment of an otherwise very busy day. After that, it was a quick trip to the office to pick up some of my essentials: Berocca, Smith’s Rosebud Salve, and some Dickinson’s towelettes. I’m telling you, I cannot survive the day without these three products.

The EDUN show was next. This collection was started by Bono (yes, that Bono) and his wife, Ali Hewson. They have a huge portion of the clothes produced in Africa. It’s always nice when people do good things in fashion. From there, Shopbop DMM Darcy and I had a wonderful run-in with Solange Knowles (her hair is fantastic) in the bathroom before the Tibi show. She had her adorable kids at the show, and they sang along to all of the songs.

We wrapped up the night seeing the new designers at Milk Studios. We found some new young stars—look for some exciting collaborations this spring! Then, it was out for drinks at Pastis with friends. It was a lovely end to the day. I wish I could show you pictures, but by that time, both my phone and my feet were pretty well dead.

--Treena

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