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Monday, February 11th 2013

One Day at NYFW: Senior Buyer Alana


Clockwise, from top left: Alana and Jane with designer Jonathan Simkhai; the Shopbop team; a quick stop at Pastis; the chandelier at Beauty & Essex; bright prints at Mara Hoffman.

Our team of buyers and stylists is deep in the chic chaos that is New York Fashion Week, attending shows and having meetings, and sneaking in a coffee or Diet Coke break whenever they can. We’ve asked a few of these fashionable folks to share their day with us. First up: Senior Buyer Alana recaps her snowy Saturday.

Woke up to 8 inches of snow, so I found my lace-up Marc by Marc Jacobs boots (with a rubber sole), threw on a flannel Laurence Doligé button-down, and was ready to face the cold and windy day ahead. I had time in between Jill Stuart and Rebecca Taylor for a quick stop at Pastis, then it was off to Mara Hoffman, where I loved the all the brights and prints coming down the runway.

Next up was Band of Outsiders—always my favorite show during fashion week—and it didn’t disappoint at all. I loved the first look, a cotton broadcloth shirtdress with leather detailing on the collar. After Band, I hopped back in the SUV with the Shopbop team to head to Alexander Wang.

The day continued at VPL and then Jonathan Simkhai (where Jane and I managed to snap a shot with the designer), and it wrapped with dinner at Beauty & Essex and after parties at B8.

Whew! I’m exhausted, but ready to do it again tomorrow!

--Alana

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