Model Lily Aldridge in the Shopbop + Born Free lookbook.
Today marks the beginning of a collaboration we at Shopbop are so very proud to be a part of. Along with Amazon Fashion, Vogue, and 22 leading designers, we’re joining in Born Free’s charge to end mother-to-child transmission of HIV by December 31, 2015. The exclusive Shopbop + Born Free collection features designs by brands such as Céline, Prada, Isabel Marant, Tory Burch, and J. Crew, and 100% of the profits will benefit Born Free. On top of that, the MAC AIDS Fund will match all donations and the total purchase price of all products sold, up to $500,000.
Notable names across the fashion industry—including our homepage cover girl, Lily Aldridge—have signed on to support this worthy cause. We took a few minutes of Lily’s time during our shoot to ask her about her support of Born Free, as well as what it means to be a mother.
SHOPBOP: What made you most excited to join Born Free?
LILY ALDRIDGE: I feel so passionately about any organization that wants to help children, and Born Free is paving the way to end mother-to-child transmission of HIV. One pill a day can prevent that. Together we can help children be born with the healthy start they deserve!
SB: What piece from the collection will you wear the most and why?
LA: I love the J. Crew trousers. I think they are a great shape and perfect for spring/summer! The Isabel Marant top and the Stella McCartney tee are fabulous too. I honestly can’t wait for everything to come out. I also love that the adult clothes match the kid’s clothes—Dixie and I will be matching all summer.
SB: The mother-child bond is a huge part of this campaign. What has been the most rewarding part of motherhood for you?
LA: Being a mother is the greatest joy I've ever known in my life. There is nothing I wouldn't do for my daughter. Watching her grow and learn is so magical. I’m so proud to be her mother!
Shop the Shopbop + Born Free collection.
Join the conversation on social channels: #im4zero #joinbornfree