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Tuesday, May 3rd 2011

RAFW SS11/12: Bec & Bridge Runway


Examples of the Chrysler and Dahlia prints from the Bec & Bridge S/S 2011/2012 runway.

Bec & Bridge designers Becky Cooper and Bridget Yorston painted a vivid picture of New York in the ’70s when building the inspiration for their spring collection. Lauren Hutton served as their muse, and the Chrysler Building was reinterpreted as an elegant-meets-edgy print. Signature body-con dresses were met with versatile separates on the runway, and the collection was topped off with a fedora collaboration with Australian milliner Akubra. The designers were kind enough to share their thoughts on the “Violet Haze” collection with us.

On how they’d describe the collection:
“Modern and refined. This season the Bec & Bridge girl has grown up a little bit. She is still fond of a more fitted silhouette and a statement dress, but separates in great prints, bold colors, and luxurious fabrics are allowing her to experiment more with her style in a slightly more sophisticated way.”

On their inspiration:
“We are always influenced by the 1970s. However, [this season] we looked to New York and its architecture in terms of our prints: our Chrysler print is an interpretation of the iconic building and our Dahlia print feels very much like spring in Central Park to us.”

On the Violet Haze collection in the context of modern fashion:
“The collection is not only modern for us, but we’d like to think it’s modern in the larger sense of the word. It’s effortless, sexy, and young yet still very sophisticated. Many of the pieces are super versatile and look just as great with a flat as with a heel.”

On the evolution of the Bec & Bridge label:
“We really wanted this collection to be as much an evolution for the brand as a solidifying statement of what we offer. We have always been known for our sexy, body-conscious shapes, and whilst that is still very much the ethos of the brand, I think we’ve demonstrated that the same aesthetic can be achieved with more dramatic shapes and different hem lengths. It feels very fresh.”


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