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Friday, October 23rd 2009

Red, White, and Blue (Jeans)


From the stars and stripes at Derek Lam to the varsity letters and knee socks at Alexander Wang, the Americana trend earned many a fashion editor’s vote for Most Popular Story on Spring’s Runways. Not surprisingly, denim lines that find inspiration in the classics of American style are suddenly looking like the coolest kids at the party.

Standing for “product with a purpose,” Prps denim was founded by designer Donwan Harrell (read a Q+A with him here) as a nostalgic vision of American life. Rendered in organic, African cotton and hand-woven in Japan on vintage Levi’s looms, each unique pair has a durable, rough-hewn quality adored by denim aesthetes and the casual fashionista alike.

Designers Emily Current and Meritt Elliott, who began as stylists with a passion for altering vintage jeans, consider Current/Elliott a “curation of heritage denim.” With styles that refer to a specific period in American history (like the nod-to-the-’70s Elephant Bell Jeans), and a collection rounded out by faded chambray shirts and jean jackets, they show that the line that ignited the boyfriend jeans trend is here to stay. And for the classic sexy tomboy look, a pair of distressed William Rast jeans, paired with the line’s flannel shirts and leather jackets, channel co-founders Trace Ayala and Justin Timberlake’s Tennessee roots and rebellious attitudes.


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