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Thursday, July 30th 2009

Shop Your Style


The best thing about online shopping? The selection. Such a wealth of designer names at your fingertips, ready to be delivered to your doorstep with just a few clicks. But there’s a downside to this avalanche of options: fashion fatigue. Browsing two-hundred-sixty-seven versions of the little black dress can try the patience of even the most sartorially obsessed, leaving you looking for a shortcut. (Something like a list of top 10 songs, but for clothes.)

Good news: I’ve found it. Sure, size and color matter, but we all know the real reason most closet contenders are dismissed out of hand is that they’re not your style. Now Shopbop has it set up so you can shop only those items that suit your style with five mini-boutiques stocked with pieces selected especially for five distinct looks: Classic, Edgy, Bohemian, Girly, and Casual Chic. Not that you have to limit yourself to one, of course. Each boutique is meticulously edited, and you can mix and match J Brand jeans, cocktail dresses, and dress pants from each for a look that’s uniquely yours.

You define your style. Shopbop helps you refine it. (And speaking of great style, check out the winners of our first ever Most Fashionable Fan contest on Facebook.)

Shopbop Shoptalk

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