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Monday, May 12th 2014

Shopbop Celebrates Moms at the Born Free Family Carnival

The Born Free Family Carnival with Shopbop, Vogue, and Amazon Fashion. Some images courtesy of BFA.

A supportive—and very well-dressed—crowd gathered yesterday to celebrate Mother’s Day and Born Free with Shopbop, Vogue, and Amazon Fashion. Shopbop Fashion Director Elle Strauss and her daughter Honor were decked out in matching Prada skirts from the exclusive collection, and spent some time playing yard games before checking out the Shopbop pop-up shop. “I’m obsessed with this collection!” said Elle. “Not only are the designers top-notch, but all the profits benefit the fight to end mother-to- child HIV transmission.”

Elle and Honor share a sweet mother-daughter moment on the pier in matching Born Free Prada skirts.

The sunny weather was perfect for kicking a ball with the New York Red Bulls, taking in a bit of midday yoga, enjoying a sweet treat or two from Dylan’s Candy Bar, and singing along to performances by Idina Menzel and Ariana Grande. Guests could even show their commitment to the Born Free cause with a Tattly tattoo. (Temporary, of course—this was a family event!) Flashing those custom tats turned out to be a popular pose in the Amazon Fashion photo booth, although most attendees—like Shopbop PR Lead Lauren—used the opportunity to make a super-cute GIF with family.

Say cheese! Shopbop PR Lauren and her family pose in the Amazon Fashion photo booth.

It was a great day to get out and spend time with family, all while supporting an amazing cause. And there’s still time to help! For every piece purchased from the exclusive Born Free collection, 100% of the profits go directly to Born Free and their mission to eliminate mother-to-child HIV transmission by December 31, 2015.

Shop the exclusive Born Free collection.

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