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Friday, May 9th 2014

Shopbop Moms for Born Free

The Born Free initiative is a cause very close to our hearts, and we are so proud to be a part of the fight to eliminate mother-to-child HIV transmission by December 31, 2015. In honor of Mother’s Day, we asked a few Shopbop moms about their favorite pieces from our exclusive Born Free collection and their plans for Sunday.

SHOPBOP: Why is participating in the Born Free initiative important to you?
ELLE STRAUSS: It's so important that the West continues to look for ways to make a difference, and I cannot think of a better example than eradicating the transmission of HIV from mother to her child.

SB: What are your favorite items from the Born Free collection?
ES: I love the Isabel Marant peasant top. Not only am I a huge fan of her clothes, but the top is perfect for summer. I plan to wear mine with denim cutoffs. I also love the J. Crew girl’s skirt! My little girl, Honor, aged 4, hasn't found a floaty full skirt that she doesn't like, and this one is no exception!

SB: What are your plans for Mother’s Day?
ES: I'm honored to say that my family and I will be at the Born Free fundraising carnival in New York.

SHOPBOP: Why is participating in the Born Free initiative important to you?
ALANA BROWN: This campaign is sending such an important message, helping to educate us all about a completely preventable issue.

SB: What are your favorite items from the Born Free collection?
AB: I seriously love them all! I bought the Isabel Marant top, and currently have the Alexander McQueen and DVF scarves in my cart. They’re so cute—it’s been so hard to choose!

SB: What are your plans for Mother’s Day?
AB: I’ll be spending the day with my family. First is brunch, then we’ll head to Frankie and Brooks’s soccer game, and we’ll finish up the day with a BBQ.

SHOPBOP: Why is participating in the Born Free initiative important to you?
LAUREN KANTER: I think the Born Free initiative touches every mom. Once you have a child, you realize what a miracle he or she truly is. It’s devastating to think about how many babies are born with HIV when there’s a treatment available. With one pill a day, transmission of HIV is preventable, and through Born Free Africa’s efforts, the goal of elimination by Dec. 31, 2015, is truly achievable.

SB: What are your favorite items from the Born Free collection?
LK: The J. Crew pants were the first thing I bought from the collection. The relaxed fit can be casual with a pair of flats or dressed up with heels for dinner out with friends. The Stella McCartney children’s jumper is so precious. I have a little boy but I bought it anyway, for my friend. It was too cute to pass up! I love the high waist of the Chloé shorts too—with a simple tee and flats, you have a cool summer weekend look.

SB: What are your plans for Mother’s Day?
LK: The Born Free fundraising event! To continue supporting the cause, we are collaborating with Vogue, Amazon Fashion, and Born Free on a Mother’s Day family carnival in NYC, complete with amazing entertainment and activities for the kids.

SHOPBOP: Why is participating in the Born Free initiative important to you?
LATOYA AURE: I've always had a soft spot in my heart for the mothers and babies in Africa, and this is an awesome way to support a great cause.

SB: What are your favorite items from the Born Free collection?
LA: The Born Free tee, Stella McCartney tee, and Diane von Furstenberg diaper bag are my favorites from the collection. You can never have enough graphic tees to wear under blazers for work, and the diaper bag is a great way to add a splash of color for a mommy-on-the-go.

SB: What are your plans for Mother’s Day?
LA: It's my first Mother's Day as a mom, so I'm just excited that I get to celebrate the day in a new way.

SHOPBOP: Why is participating in the Born Free initiative important to you?
MICHELLE LIM: As a fellow mom, it’s heartbreaking to think that others fear the risk of transmitting HIV to their child. To know that there is a solution, and that it’s reachable by the end of 2015, is hugely inspiring.

SB: What are your favorite items from the Born Free collection?
ML: So hard to choose! I love the matching set of Prada skirts—my 8-year-old looks so cute!—and the Tory Burch totes.

SB: What are your plans for Mother’s Day?
ML: I’ll be at the Born Free Mother’s Day carnival with my family!

Shop the exclusive Born Free collection.


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