« First Fashion: Reinvented Pleats | Main | First Fashion: Unique Knits »

Tuesday, August 10th 2010

Shopbop’s Style Director on JNBY (Online Only at Shopbop)

Morgan wearing the JNBY short trench. Get her look: JNBY short trench, Marc by Marc Jacobs cardigan, Rag & Bone/JEAN cuffed shorts, Boutique 9 booties, Oliver Peoples sunglasses.

I recently had the opportunity to visit the new JNBY store on Greene Street in Soho, where I got a rundown of the brand’s fall collection (online exclusively at Shopbop!). It was refreshing to see a contemporary label with such a clear concept and vision. JNBY is for the modern woman, with a timeless view on trends. That may sound contradictory, but it is the opposite: this group of designers interprets the current trends in a way that will stand the test of time. The aesthetic is simple, functional, and, best of all, wearable!

JNBY designs are modern, architectural, and urban, leaving room for interpretation and personalization. The meaning behind the label’s name—Just Naturally Be Yourself—is at the root of every design. When I saw the pieces, I immediately thought of our Ultimate Closet. Each JNBY style can be mixed and matched with the others, worn multiple ways, and worked into almost any existing wardrobe. The versatility is incredible.

I picked up the short trench on my visit to the Greene Street store, and I’ve worn it almost every day since. I’m so glad to see the return of separates; they make styling so fun!

Shopbop Style Director

Inside the JNBY store on Greene Street in Soho.

About JNBY:
Just Naturally Be Yourself. Founded in 1994 in Hangzhou, China, and designed by a collective of former art and design students, JNBY is a collection of sportswear with an emphasis on unique, multipurpose separates. The brand blends modern design techniques and premium fabrics, all the while encouraging the wearer to showcase her personality through natural creativity.

© 1999-2017 shopbop.com. All Rights Reserved. Privacy Policy Conditions of Use