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Friday, July 24th 2009

shopspotted: boyfriend shirts as beach cover-ups

Trend forecaster Anne Ziegler travels the world scoping out the latest and the up-and-coming in areas ranging from fashion to music to art to travel. She’s helped retailers identify current and future trends and has worked with some of the biggest names in the glossies (Elle, Vogue, Lucky). Dream job? You bet it is. Here, Anne offers an alternate way to wear the on-trend boyfriend shirt.

Last weekend I attended the Festival Internacional de Benicàssim, a music festival in a small beach town in South Spain. The lineup included Oasis, Kings of Leon, Lykke Li, Franz Ferdinand, and The Killers, and between the beach and the bands, it was an awesome event. But the best part, naturally, was the style. There was an eclectic mix of looks from all over Europe with a definite nod to the ’80s. My favorite discovery was how the girls in attendance took the current boyfriend shirt trend to the beach, turning the button-downs into bathing suit cover-ups. It’s a unique way to start wearing a trend that promises to be huge this fall.

A few of my favorite concert-going looks:

Beach to boardwalk in blue button-downs.

BF button-downs make a fashion-forward beach cover-up.

--Anne Ziegler

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