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Wednesday, April 25th 2012

Talking Swim with Tori Praver

With a background that includes surfing the waves off the sunny beaches of Maui and modeling swimwear for some of fashion’s top publications, it’s really no wonder Tori Praver took to designing bikinis, one-pieces, and cover-ups. The Tori Praver Swimwear collection is conceived with a woman’s body in mind: pieces are cut to be both sexy and supportive and work as well for surfing as they do for sunbathing. We took a moment to ask Tori about her spring/summer 2012 collection.


Shopbop: Tell us a little about the spring/summer 2012 collection. What was your inspiration?
Tori Praver: I was really inspired by summer itself: the bright colors, the way it makes you feel excited about warm weather and the beach, laying out by the pool, sun, water. I wanted to incorporate as many colors as possible and get as creative as I could. That’s how I got the idea to work with colorblocking.

SB: We love the colorblocking in this collection. How did you land on the color pairings that you chose?
TP: I took my favorite colors from the resort 2012 collection and added some of my most favorite brights. I wanted to marry colors you wouldn’t immediately expect to see together. I wanted it to feel rich but also fun, allowing you to be creative and mix and match. For instance, pair a colorblock top with a solid bottom.

SB: Could you tell us a little more about the color palette you worked with?
TP: I used several bright colors like orange, pink, and yellow, but also a few deep colors like olive green, dark red, and black to make color combinations that would stand out.

SB: We adore the vintage feel of the Betty and Marilyn styles. What is it about that aesthetic that appeals to you?
TP: I love the ’60s. The characters and people of this era really stand out in my mind as style icons, from Gidget to Brigitte Bardot to Marilyn Monroe. When designing, I refer to these women and try to bring back the sexiness and confidence they portrayed.

Shop Tori Praver spring 2012.
Check out some of Tori’s designs in our Swimwear Lookbook.

Above, swimwear designer Tori Praver.

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