Founded in 2005, J Brand’s signature dark-wash skinny jeans were an immediate hit: sexy yet sophisticated with a spot-on fit. While the skinny is still a staple of the J Brand collection (not to mention many a woman’s wardrobe), the brand is adding edge this spring with holes, shreds, and more than a little attitude. With the arrival of these destroyed styles at shopbop, I asked J Brand’s Co-Founder and Creative Director Susie Crippen about the evolution of J Brand, how to wear destroyed jeans, and what to expect in seasons to come.
Shopbop: J Brand is known for its unadorned, clean-lined styles. How does destroyed denim fit the J Brand aesthetic?
Susie Crippen: When we launched J Brand, we were the only brand offering clean, dark denim. When that trend evolved into the current trend of destroyed denim we were excited to create our own version of that jean. We always want our customers to have the most current styles with the reliability of the J Brand fit.
SB: What was the inspiration behind the new styles?
SC: We do a lot of research for new washes and use as much vintage as we can. Our whole team collaborated on these styles–everyone participated.
SB: What advice do you have for styling destroyed denim?
SC: Keep it as simple as you can. Let the jean have the attention and keep the top, shoes, and accessories clean and simple.
SB: Will J Brand continue to branch out into new types of styles? What can the J Brand fan look forward to?
SC: Of course! We are always looking for the next new styles and great washes. It keeps us on our toes and makes our customers happy, and we have fun doing it. We have great things coming this spring: lightweight stretch, rigid denim, new bodies with slightly higher rises, and of course more destroyed denim!