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Thursday, October 4th 2012

The DANNIJO Breast Cancer Awareness Bracelet

It’s October, Breast Cancer Awareness Month, and DANNIJO has taken up the cause.

After meeting Lisa Lee, mother of The Pink Agenda Founder Marisa Renee Lee, DANNIJO designers Danni and Jodi Snyder were moved to design a special piece just for her. The result is a bracelet that mixes pink accents with the jewelry label’s signature tough-meets-shine aesthetic. Unfortunately, Ms. Lee passed away before the piece was completed, but her love of beautiful things continues to inspire the ladies of DANNIJO. A portion of the proceeds from the sale of this bracelet will benefit The Pink Agenda, an organization committed to raising money for breast cancer care, research, and awareness among young professionals.

We asked Danni and Jodi about the cause and their design.

SHOPBOP: Why is breast cancer awareness important to you?
DANNI & JODI SNYDER: As women it hits very close to home. Everyone knows someone who has been affected by breast cancer, and we feel that it’s important to promote awareness.

SB: Tell us about the inspiration behind the design of the bracelet.
DS & JS: We always love stacking bracelets and cuffs for a bohemian vibe, and the bracelet we designed for this project is the perfect reminder to maintain awareness and support for the cause.

SB: How are you incorporating the bracelet into your look?
DS & JS: We love stacking it with our other signature pieces like the Giulia bracelet, Wyatt wrap, and all of our metal and crystal cuffs.

Shop the DANNIJO Breast Cancer Awareness Vika Bracelet.
Learn more about The Pink Agenda.

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