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Wednesday, July 29th 2009

They’ve Got Staying Power + How to Clean Your UGGs

Last winter, I read more than one blog post posing the same question: are people really still wearing UGG boots? The answer, from London to L.A., was yes, they are. Why? Because the sheepskin boots have become a staple in many a winter (and for you surfers out there, beach) wardrobe.

Brought to the United States in 1978 by Brian Smith, UGG’s Classic Tall and Classic Short styles are modeled after the same sheepskin boots worn and adored by Australian beach bums. The boots were a hit on the West Coast, and eventually made their way east, where they were appreciated for their cozy warmth in the north’s brutal winters.

More than 30 years later, the brand has branched out from their classics to include a full range of styles, including UGG slippers (the Coquette is among the most popular), driving moccasins, fashion boots, and the most recent addition, the Classic Cardy, a knit take on the brand’s iconic silhouettes.

How to Clean UGG Boots
It’s an oft-asked question, and one that needs answering: how does one go about cleaning UGGs? I consulted the back of the brand’s Sheepskin Cleaner & Conditioner bottle, and after getting past the no-brainer warnings (“DO NOT use a washing machine.” No kidding.), I discovered the process is pretty simple.

Here’s the low-down:

Step 1: Get yourself a bottle of UGG cleaner.
Step 2: Grab your dirty, worn UGGs, and get them a little wet with some clean, cold water.
Step 3: Dilute the cleaner using a 1 part water/1 part cleaner ratio (that’s half water/half cleaner for the math challenged among us).
Step 4: Apply your diluted potion to a wet sponge (not directly to your boots—you’ll end up with a big-ol’ cleaner spot), and very gently scrub the area clean.
Step 5: Rinse in clean, cold water, then lightly stuff the boots with paper and let them dry naturally and slowly.
Step 6: When the boots are dry, brush them very lightly with a soft-bristled brush.

Before Step 1 (when you first buy the boots) and after Step 6, you may want to treat them with UGG spray, to minimize the number of times you have to repeat steps 1 through 6.


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